External Sales - Process Instrumentation
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External Sales Representative - Process Instrumentation
Location: Rockingham, Perth WA. Industries: Mining, Energy, Oil & Gas, Health, Water, Utilities, etc.
Full Time. Salary: $120,000 - $140,000 + annual bonus.
With Instrowest's ongoing growth and success, we are looking to expand our sales team. Instrowest seeks an External Sales Representative (Process Instrumentation) to join our team and promote our cutting‑edge process instrumentation product portfolio. If you're ready to take your sales career to the next level and enjoy working in a supportive environment, we want to hear from you!
Position Overview
As an External Sales Representative, your primary focus will be identifying, engaging, and visiting new customers within Australia's mining and mineral, oil & gas, health, energy sector, and many other industries. You will play a pivotal role in expanding our customer base by showcasing our process instrumentation equipment through reaching new customers and product demonstrations. This position requires a self‑driven individual who excels in building relationships, has strong sales acumen, and has a deep understanding of the target industries. A passion for technology and industrial tooling would also be an advantage.
Core Responsibilities & Duties
- Identify and target customers in the mining, minerals, oil & gas, manufacturing, health, and energy sectors across Western Australia.
- Employ various prospecting techniques including cold calling, networking, referrals, and industry events to generate sales leads.
- Develop and maintain a robust customer pipeline, overseeing the sales process from lead generation to closure.
- Build strong relationships with key decision‑makers and influencers within targeted industries and existing customers.
- Conduct in‑person visits to potential customers to understand their needs and provide tailored solutions.
- Deliver compelling product demonstrations to showcase our process instrumentation equipment's features, perks, and applications (product training provided where needed).
- Collaborate with the sales & marketing team to develop and implement strategic sales plans, expanding into new markets and increasing market share.
- Prepare and deliver persuasive sales presentations, proposals, and quotations to prospective customers.
- Negotiate pricing and contractual terms to secure profitable sales agreements.
- Work closely with the internal and technical sales teams as required.
- Assist the sales admin team in order processing, delivery, and after‑sales support; provide regular updates on sales activities, customer feedback, and market trends to the sales management team; maintain accurate records in the CRM system.
Requirements
- Proven track record in B2B external sales, preferably in process instrumentation, industrial equipment or related products.
- Strong prospecting and lead generation abilities within the mining, minerals, oil & gas, manufacturing, health, and energy sectors.
- Exceptional presentation and product demonstration skills, capable of conveying technical concepts to diverse audiences.
- Proactive, self‑motivated, and able to work independently to achieve sales targets.
- Excellent negotiation and closing skills focused on revenue growth.
- Outstanding communication, interpersonal, and time‑management skills.
- Willingness and availability to travel to major cities, towns, and regional areas of Australia, visiting customers and attending industry events.
- Familiarity with CRM software and other sales tools for lead management and reporting.
Advantageous Qualifications
- Electrical/instrumentation background, including trade or engineering qualifications.
- Understanding of test and calibration equipment, its applications, and its importance in industries such as mining, minerals, oil & gas, manufacturing, health, and energy.
- Experience selling or working with process instrumentation and test & calibration equipment.
What Instrowest Offers
- Competitive salary package with annual incentive program.
- Flexibility and balance – professional yet relaxed environment with flexible work arrangements.
- Fully equipped company vehicle, phone, laptop, and other necessary devices.
- Comprehensive product training on test and calibration equipment.
- Supportive team – friendly and down‑to‑earth environment.
- Culture of excellence – innovation and ownership valued.
All Applicants Are Required To Apply Through Seek. Please ensure all resumes include referees and their contact details, including email addresses.
Due to a large number of applicants, our HR recruitment department is unavailable to take any phone calls about the position. Instrowest will not be taking calls from recruitment agencies or labour‑hire companies.
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Seniority Level
- Entry level
Employment Type
- Full‑time
Job Function
- Sales and Business Development
Industries
- Automation Machinery Manufacturing
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