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Work for a winning team | **** Supplier of the Year – Drinks association
Proud to be B Corp certified—balancing profit with people and the planet
3:2 Hybrid flexibility | Iconic products Tooheys Hahn 4 Pillars etc | Career development
Lion Marketing
Here at Lion, we don't settle for ordinary. We're passionate about crafting exceptional brands that bring people together, spark conversations, and create unforgettable moments. Our Marketing team is responsible for shaping the identity and driving the success of our brand portfolio. We're all about passion, energy, and teamwork to serve uplifting moments to our consumers and truly be at the heart of good times.
Your day in the life of a Lion
You will be part of the Four Pillars Spirit team here at Lion, reporting into the Senior Website & Ecommerce Manager and working from the Lion Sydney office with an onsite social bar.
In this role, you will manage end-to-end, engaging, brand storytelling, content delivery, and campaign execution for the B2C Four Pillars ecommerce platform, ensuring seamless user experiences, high engagement, and measurable results.
You will also support other digital channels, including social media, paid campaigns, and partnerships, to deliver integrated marketing activity that aligns with brand and commercial objectives.
In addition, you will implement on-page SEO best practices and use analytics (e.g., Google Analytics, GA4, or equivalent) to monitor performance and optimise content, with the ability to interpret web analytics and conversion data to refine content and user journeys.
You will also coordinate with design, copy, and external digital partners to deliver campaigns on time and to brand standards.
Support the Senior eCommerce & Website Manager with CMS, merchandising, and site optimisation
Maintain and enhance website functionality, structure, and navigation to ensure optimal performance, SEO and user experience
Create and optimise email campaigns, journeys, and newsletters using performance data
Write compelling, conversion-focused copy for web pages and email marketing
Analyse site and campaign data (e.g: GA4, klaviyo analytics) to drive continuous content and conversion improvements
Coordinate with internal creative teams and external agencies to deliver high-quality digital assets on time and within budget
Ensure all content aligns with brand standards and alcohol advertising regulations
To be successful you will bring:
Preferably experience within FMCG, either within digital marketing or ecommerce
Solid understanding of marketing, communications, brand storytelling, and tone of voice
Knowledge of alcohol marketing regulations and responsible communication standards
Familiarity with content platforms (e.g., email, CMS, internal comms tools) and social media
Demonstrated experience delivering campaigns and communications end-to-end
Previous experience with B2C ecommerce platforms, Shopify, and Klaviyo
Accomplished stakeholder management and ability to work cross-functionally within a large business
Apply now for a career less ordinary
Expiry date for applications is 13th Oct
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