About the Role
The role will be responsible for driving growth of digital audiences by executing full-funnel campaigns, events activations under music and sport pillar to meet sales targets. You will assist in brand campaigns, activations, new product launches, planning, creation of social media activity, fan engagement initiatives, digital marketing including email marketing support to E-Commerce team with website merchandising customer marketing.
Key Responsibilities
* Assist with social media strategy across company social channels, content creation, planning, monitoring, and reporting.
* Influencer and Ambassador recruitment, content briefing, review, approval, collaboration management, and reporting for NPI launches, business focuses, sales campaigns throughout the year.
* Briefing, reviewing external content creation management, including ideation briefing, alongside Manager Channel Marketing.
* Assist Manager Channel Marketing with execution of Brand strategy activations, including DJ Competition, Festival Event sponsorships, Launch Events, other music or sport sponsorships across the year.
* Sourcing promotional items, printing requirements, creating social digital ads, planning social digital execution, running competitions, website via forms, arranging photographers, videographers, events, Event Day bump-in/out, procuring products, managing budget, invoicing all events.
* Assist Marketing team with management of media opportunities, including negotiations, product focuses, PR Releases, review on a case-by-case basis.
* Work alongside E-Commerce Lead to merchandise Harman local websites, plan Customer Journey communication schedule, ANZ Email Marketing campaigns, including scheduling content, audience profiles, maximise sales JBL product site.
* Work alongside E-Commerce Lead to brief digital campaigns, support New Product releases, including content creation, audience profiling, copywriting, monitoring performance awareness consideration conversion components.
* Organic Paid Social contribution 3 x Large NPI launches, major retail sales periods, including EOFY Black Friday.
* Work alongside E-Commerce Lead to brief artwork creation, digital tiles banners, local websites.
* Manage grow customer database acquisition campaigns, brand partnerships, innovate strategies, newsletter subscriptions, warranty registration.
* Assist Senior Marketing Manager, Channel Marketing Manager, JBL owned sponsored events, content creation management, representation JBL brand end-users.
* Review manage Channel Marketing Manager Sponsorship Partnership opportunities presented yearly.
* Post-campaign analysis, reporting campaign performance delivering report addition monthly marketing reports Singapore HQ.
What We Need from You
* Bachelors Degree in Marketing, Communications, Digital related field.
* Minimum years experience in related role/field.
* Proficiency in Microsoft applications Word, Excel, PowerPoint must.
Bonus Points if You Have
* Experience Consumer Electronics, FMCG industries.
* Prior experience social media, digital online account management planning execution agency side client side.
* High Proficiency social media tools particular TikTok, Instagram.
* Experience working marketing team develop maintain deliver marketing strategies meet company objectives.
* Prior exposure new product launches events.
* Excellent oral written communication skills.
* Experience Google Analytics.
* Strong project management skills conceptualisation driving alignment planning resources managing deadlines objectives.
What We Offer
* Inclusive diverse work environment fosters encourages career development opportunities.
* Flexible work schedule culture encouraging work-life integration collaboration global environment.
* Professional development opportunities HARMAN University business leadership academies extensive course catalogue.
* Access employee discounts world-class HARMAN products JBL Harman/Kardon etc.
* 'Be Brilliant' employee recognition rewards program.