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We are looking for an enthusiastic and detail-oriented Marketing Associate to support brand promotions and marketing efforts in retail channels such as Target and Walmart. This role is ideal for a creative individual eager to learn, collaborate, and make an impact in the retail and consumer goods industry.
Key Responsibilities
* Assist in coordinating brand promotion activities across major retail channels (Target, Walmart, etc.), leveraging PR media, influencers, and affiliate partnerships to drive in-store engagement.
* Support the planning and execution of store-related marketing campaigns, including in-store promotions and offline events to increase brand visibility and sales.
* Help maintain and build relationships with influencers, PR channels, and affiliate partners to develop an effective marketing ecosystem.
* Monitor and analyze the effectiveness of inbound marketing campaigns, providing insights for optimization.
* Work closely with offline channel teams and sales departments to align store promotional strategies with broader brand marketing goals.
* Conduct periodic business visits to retail stores and partner locations to ensure smooth execution of marketing initiatives.
Qualifications
* Bachelor's degree in Marketing, Advertising, Communications, or a related field.
* Previous marketing experience is a plus, but fresh graduates with relevant coursework or internships are encouraged to apply.
* Familiarity with retail store marketing strategies and understanding of consumer traffic trends in physical stores.
* Strong communication and organizational skills to coordinate cross-functional projects efficiently.
* Proficiency in English, with an ability to create marketing content in both English and Chinese (preferred but not required).
* Interest or background in FMCG, coffee/espresso ma, or kitchen appliances is a plus.
Bonus Points
* Previous experience working on successful retail store attraction campaigns.
* Knowledge of brand promotion differences across all global retail markets
Seniority level
* Seniority level
Entry level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
* Industries
Wholesale Appliances, Electrical, and Electronics
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