Business Development Manager (Marketing Specialist), IHM
Posted: 18/07/2025
Closing Date: 18/08/2025
Job Type: Permanent - Full Time
Location: Level 2, St Georges Tce Campus, Perth, WA
Job Category: Marketing and Sales
About Us:
Institute of Health & Management (IHM) Pty Ltd is a premier Australian education provider specializing in advanced nursing, Social Works and healthcare management programs. Focused on Higher education, IHM empowers healthcare and community care professionals through innovative, industry-relevant training, supporting career progression and addressing evolving needs within Australia's health and aged care sectors.
Job Description
About the Position:
We are seeking an experienced Business Development Manager with a minimum of 5 years' experience in international education, business development, or student recruitment. This role focuses on developing, managing, and growing international student recruitment agent networks, while also overseeing strategic marketing, campaign execution, and market research to drive institutional growth.
Key Duties and Responsibilities:
* Identify, appoint, and manage international student recruitment agents while maintaining strong, performance-driven relationships and ensuring compliance with institutional and regulatory standards.
* Develop and implement recruitment strategies, conduct regular agent reviews, and monitor KPIs to drive enrolment growth across key markets.
* Lead and coordinate end-to-end marketing and advertising campaigns, including content development, media placement, and brand promotion aligned with recruitment goals.
* Analyse consumer trends and market data, forecast demand, and conduct research to identify growth opportunities for new and existing programs.
* Work closely with internal teams to align agent strategies with broader institutional objectives and provide expert advice on marketing mix, pricing, and distribution.
Desired Skills and Experience
Key Requirements:
* Minimum 5 years in agent management, student recruitment, or business development within international education, with proven success in agent network development.
* Strong understanding of TEQSA, CRICOS, ESOS, NMBA, and compliance within the Australian international education system.
* Skilled in negotiation, stakeholder engagement, and leading effective marketing or recruitment strategies.
* Proficient in CRM tools (e.g., HubSpot), Microsoft 365, and student platforms like Studylink.
* Analytical, self-driven, and open to domestic and international travel as required.
Employee Benefits:
* Professional development opportunities, including workshops, conferences, and training programs.
* Employee assistance programs for personal and professional well-being.
* Opportunities for career advancement within a growing organization.
If you are looking for an exciting career opportunity and have the expertise and knowledge, click apply now and take the next step in becoming a part of the IHM team.
All recruitment, selection and promotion decisions will be based on the best qualified and experienced candidate who can perform the genuine occupational requirements of this position. HCI provides equal opportunity in employment to all people without discrimination or harassment based on a personal characteristic protected under the Equal Opportunity Act. Indigenous Australians are also encouraged to apply for the position.
To apply for this position, please use the link below. If you have any questions or need further information, feel free to contact us at hr@hcigroup.com.au
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