Digital Marketing Specialist
Vacationer Caravans
$90,000 – $110,000 + super | Full-time
Vacationer Caravans is seeking a motivated Digital Marketing Specialist to support and execute digital marketing activity across key online channels.
Reporting to senior management, this role supports brand awareness and lead generation through content-led, data-driven digital campaigns. You'll work across SEO, paid media, email, and social channels, with hands-on involvement in content creation, campaign execution, and performance tracking.
This role is ideal for a experienced digital marketer who enjoys a broad, hands-on position and wants to contribute to a well-established Australian lifestyle brand.
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About the Business
Vacationer Caravans designs and builds high-quality Australian-made caravans for people who love exploring the open road. Our brand is built on craftsmanship, innovation, and a passion for creating memorable travel experiences. Digital marketing plays an important role in how we tell our story, connect with our audience, and support lead generation.
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Key Responsibilities
* Execute and optimise digital marketing campaigns across SEO, SEM, paid ads, social media, and email
* Create, edit, and optimise digital content for websites, landing pages, blogs, email campaigns, and social platforms
* Use content creation tools such as Canva, Adobe Creative Suite, or similar platforms to produce visual and written content
* Create and edit short-form video content using tools such as Adobe Premiere Pro, CapCut, or similar video editing software
* Support lead generation through engaging, on-brand digital campaigns
* Manage and optimise paid advertising campaigns across Google and social platforms
* Execute email marketing campaigns including segmentation, automation, and A/B testing
* Schedule, publish, and monitor social media content and engagement
* Track and report on campaign performance using analytics and CRM data
* Identify insights and optimisation opportunities to improve digital performance
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Skills & Experience
* 2–5 years' experience in a Digital Marketing, Content, or similar role
* Hands-on experience with SEO, paid media, social media, email marketing, and content creation
* Experience using content creation tools (Canva, Adobe Creative Suite) and video editing tools (Premiere Pro, CapCut, or similar)
* Familiarity with Google Analytics, Google Ads, and social media advertising platforms
* Strong written communication skills and attention to detail
* Proactive, organised, and comfortable working with senior leadership
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What's on Offer
* Salary range: $90,000 – $110,000 + super, depending on experience
* Broad, hands-on digital role with ownership across channels
* Opportunity to influence brand storytelling and lead generation
* Work with a trusted Australian lifestyle brand
* Supportive team environment with access to senior decision-makers