About the company
This Australian-owned, founder-led FMCG brand has seen phenomenal growth since launching in 2021. With a strong retail footprint across major grocery, pharmacy, and convenience channels both locally and overseas, they’ve built a loyal customer base and carved out a high-growth niche in the better-for-you category.
They’re now scaling their direct-to-consumer offering and looking for a digital leader to drive their next phase of growth online.
About the role
As Digital Growth Marketing Manager, you’ll take ownership of the brand’s digital ecosystem, spanning paid performance, CRM and loyalty, digital content, and eCommerce. Reporting to the Commercial Director, this is a strategic and hands-on role with support from a Digital Coordinator and trusted agency partners.
You’ll lead the digital function end-to-end, combining performance marketing with brand storytelling to drive awareness, acquisition, and online revenue growth.
Key responsibilities
* Own and grow the DTC eCommerce channel
* Develop and execute the digital marketing strategy across Meta, Google, SEO, and TikTok
* Manage an annual digital media budget focused on ROAS, CPA, and new customer acquisition
* Build and manage an always-on campaign calendar in partnership with in-house creative
* Optimise site conversion, UX, and CRO strategies (Shopify Plus)
* Lead CRM, email, and loyalty strategy using platforms like Klaviyo, Yotpo, and Recharge
* Drive organic and paid influencer/UGC campaigns to fuel digital reach and engagement
* Strengthen agency partnerships and reporting processes across all key channels
* Support expansion into Amazon and international markets
* Coach and mentor your direct report, with influence across broader marketing and eComm teams
About you
You’re a commercially minded digital marketer who blends data with creativity. You bring a test and learn mindset, strong ownership, and the ability to scale what works. You’ve worked in high-growth, founder-led, or agile businesses and enjoy seeing real impact from your work.
You’ll bring:
* 5+ years’ experience in digital marketing across eComm, performance, and CRM
* Exposure to FMCG, DTC, food, lifestyle, fashion, or retail brands
* Proven success driving growth through paid media, digital content, and lifecycle marketing
* Hands-on experience with Shopify, Klaviyo, GA4, and performance dashboards
* Ability to manage media budgets, agencies, and campaign performance metrics
* Comfortable working in a small team with strong collaboration and autonomy
Benefits
* Strategic role with full ownership across all digital channels
* High-growth FMCG brand with strong retail and digital foundations
* Collaborative and high-performing team culture
* Hybrid working 3 days office / 2 days WFH
* Genuine career growth as the brand scales globally
Apply now or reach out to Nicole Cooke at Six Degrees Executive for a confidential discussion on 0449 853 240 or
Six Degrees Executive acknowledges the Traditional Custodians of the lands on which we work and live. We are also committed to equal opportunity and strive to promote diversity, inclusion, belonging, flexibility, and accessibility in all that we do.
Should you require assistance in your interactions with us or through a recruitment process, please let us know so we can provide adjustments for you.
Seniority level
* Seniority level
Not Applicable
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing
* Industries
Manufacturing
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