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Marketing Specialist - Australia
Our mission at GoodWe is to become a major driving force in the global energy transition. GoodWe was founded in 2010 and is one of the top five leading global solar inverter and battery storage manufacturers. Our team at GoodWe Australia is growing quickly and we need a pro-active and innovative Marketing Specialist to report to and support the Marketing Manager.
The role will be exciting and cover a wide range of functions including event planning, management of Distributor marketing activities, PR and Case Studies, digital advertising and social media, TV filming and customer support.
The candidate must have the ability to travel interstate and possibly occasionally overseas, own a car and valid AU driving license and be based in Victoria as an Australian citizen or hold a permanent VISA.
Candidates must be available for interstate travel on a monthly basis as business needs require.
Salary up to $85k per annum, plus annual bonus, dependent on experience and skill level, with strong potential for the role to grow ad progress.
Responsibilities (B2B marketing initiatives)
* Help develop and implement marketing programs such as email, social media, or digital campaigns.
* Help to organize and schedule a variety of events including networking events, exhibitions, conferences, trade shows and roadshows.
* Help to manage and coordinate marketing activities with Australian and New Zealand distributors and customers.
* Discover effective marketing and promotional channels, including media platforms to be used to relay product messages to customers.
* Analyze and report on the performance and efficiency of campaigns.
* Conduct market research and analyze trends to identify new marketing opportunities.
* Lead/assist in creative production of some marketing materials with creative agencies designing.
* Assist in updates and maintenance of the company's AU website.
* Manage marketing logistical requirements for events
* Other general marketing duties as required.
* Collaborate with pre-sales and sales teams managing channel partnerships with distributors carrying our products.
* Consistent webinar promotions, logistics handling and working with team to identify topics
* Coordinate budgets, internal processes and resources, and timelines necessary to support marketing initiatives.
Required experience and competence
* Bachelor's degree in marketing or similar suitable qualification
* Candidates with qualifications in communications or public relations will also be considered.
* Proficient in English
* Some experience working in the marketing space and organising/managing events
* A minimum of 1-2 years of relevant marketing experience is required.
* Skilled in writing and editing content and social media with an attention to detail.
* Results-oriented, self-motivated, and able to thrive in an active marketing environment.
* A strong interest in renewable energy and desire to make a lasting positive impact.
* Self-starter who can independently identify areas of opportunities.
* Working with cross functional teams
Nice to have:
* Experience in Solar industry
* Graphic design skills
* Digital SEO
* Proficiency in PowerPoint and similar software platforms
* Good photography/filming skills
* Understanding of CRM systems, marketing automation, email, and SMS best practices to help turn business requirements into reality.
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