Join our dynamic Strategic Communication and Engagement team within the Department of Customer Services, Open Data and Small and Family Business. We deliver media, social media, communication, marketing, corporate events, sponsorship, engagement support and online and creative services.
As the Principal Social Media Officer, you will play a key role in driving the department's social media strategies and providing expert advice to strengthen the department's brand and digital presence. You will oversee the team's day-to-day operations, ensuring the delivery of high-quality, audience‐focused social media content that align with departmental objectives and communication priorities. We support a flexible and agile workforce and are seeking adaptable, collaborative team members who are open to change.
Your Responsibilities
* Lead and mentor a team of social and digital media professionals, creating and implementing innovative social and digital media strategies and campaigns that empower businesses to get on with business, citizens to get on with life and government to deliver.
* Develop and nurture strong relationships with key internal and external stakeholders to support the delivery of high‐quality social media content.
* Provide high‐level advice and leadership on social and digital media, offering expert guidance on platform and audience strategy, platform management, audience growth and engagement, and risk management.
* Supervise the planning, development, implementation, and evaluation of social and digital media outputs across a diverse range of customer services, small business, data and digital topics, ensuring alignment with strategic priorities and that all outputs meet required accessibility standards and are inclusive of diverse audiences, in line with Queensland Government guidelines.
* Actively contribute to the development, execution, and evaluation of strategies for growing audiences and enhancing social and digital platforms and products, ensuring insights are shared and reported.
* Identify emerging trends and challenges in the new media landscape, leveraging this knowledge to maximise opportunities and minimise risks for CDSB.
* Foster a proactive culture through continuous monitoring of traditional and social media to identify potential reputational risks for CDSB. Liaise with stakeholders across the branch to improve communication responses.
* Skilfully negotiate with clients to assist in the strategic assessment and triaging of both planned and unplanned social and digital media projects.
* Build and maintain an in-depth knowledge of each CDSB division, working with the communication team to identify areas where support is most valuable and necessary based on objectives, projects, opportunities, and challenges.
* Actively develop and oversee frameworks, systems, and processes to ensure the efficient and effective operation of social and digital media platforms and products.
* Actively contribute to strategic planning and operational planning activities and support and adhere to human resource and financial management processes and policies.
* Actively contribute to the Branch's disaster or crisis response, and whole-of-Government crisis response communications.
* As required, work from multiple locations in Brisbane.
* Motivate staff through regular feedback, mentoring and individualised support to achieve operational and personal development objectives.
* Promote and support a workplace culture of equity, diversity, respect and inclusion, and proactively manage the work performance and personal conduct of your staff.
Join our team - deliver excellence in customer service, make a difference and shape the future of Queensland. We celebrate diversity and invite applications from all backgrounds.
Applications to remain current for 12 months.
Job Ad Reference: QLD/686519/26
Closing Date: Monday, 11 May 2026
Occupational group: Marketing, PR & Communication
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