Company Description
Curo is a brand and compliance partner for multi‑site businesses, delivering consistent, on‑brand and WHS‑aligned signage across sites, fleets and equipment. We audit locations and assets, create Visual Brand Identity Playbooks, and manage production and installation to keep networks visually consistent and compliant
Marketing Specialist – Role Overview
We're hiring a senior-level Marketing Specialist to take ownership of our marketing direction. This role is responsible for developing the marketing plan, overseeing execution, monitoring performance, running A/B tests, and delegating work to internal and external resources. This isn't a hands‑off role—it's a leadership position that still leans in where needed to hit targets and support a fast‑growing business.
Key Responsibilities
* Set and manage the company's marketing strategy and annual plan.
* Monitor campaign performance and provide clear reporting on results.
* Run A/B testing across marketing activities to optimise outcomes.
* Delegate execution to internal team members or external partners as appropriate.
* Research market trends, competitors, and customer behaviour.
* Conduct client visits, interviews, and field research when required.
* Support company growth initiatives, stepping into hands‑on tasks where needed.
Qualifications & Experience
* Minimum 3 years in a senior marketing role.
* Strong authority in marketing strategy and planning.
* Degree or formal professional training in marketing.
* Experience working in a business with $30M+ revenue.
* Skilled in market research, analysis, and customer insight gathering.
* Willingness and capability to train others across the business.
* Comfortable working in a fast‑growth environment and doing whatever it takes to meet targets—including occasional menial tasks.