Overview
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- 5 weeks annual leave + other amazing benefits
- Hybrid - WFH Monday and Fridays
About Us
At Sportsbet, we’re all about bringing excitement to life for our 2 million customers. As part of the global Flutter Group, we’re a tight-knit team of 1,300 in Melbourne, Sydney, and Darwin, enthusiastic about challenging the status quo. We’re proud to be recognized as one of LinkedIn’s Top 25 Companies and one of the Top 10 Workplaces for Women.
We’re an inclusive employer who celebrates diversity and is committed to helping you thrive. Whether you’re looking for flexibility, career growth, or a supportive environment, we’re here to help you succeed.
Our commitment to responsible gambling is genuine and demonstrated through the wide range of responsible gambling initiatives and tools. We’re proud to be the leaders in responsible gambling in our industry, not just locally, but globally.
About the Role
With decades of combined experience, this high-performing SEO team is leading the charge in enterprise SEO across one of Australia’s most competitive digital industries. Known for their technical precision, content excellence, and customer-first mindset, they’re the driving force behind organic growth at scale.
What makes them stand out? A unique blend of deep expertise, diverse perspectives, and a collaborative, fun-loving culture that’s respected across the organisation. They’re not just experts—they’re trusted partners, strategic thinkers, and champions of innovation.
Reporting to the Head of Search - Marketing, you will work closely with the team and key stakeholders to define, lead and optimise Technical SEO strategies, processes and partnerships designed to increase the organic visibility of the Sportsbet website, and increase customer and commercial outcomes from an optimised organic footprint.
Supported by a Technical Specialist and external agencies you’ll lead internal and external teams in execution of key strategic initiatives, consulting in Go To Market strategies and ensuring technical surety ahead of periods of increased seasonal importance.
- Develop, implement & be able to clearly communicate Technical SEO Strategy
- Collaborate with the SEO Content Manager to ensure necessary synergies across Tech & Content are identified and accountabilities defined
- SEO Tech stack ownership encompassing, RFP’s, strategic and operational alignment, budgeting, and relationship management
- Build and execute an experimentation roadmap testing new products, features and customer centric hypotheses which foster innovation and growth
- Proactively determine how new SEO trends will impact the business but also translate into opportunities for the brands and the customer
- Lead, develop and grow team member against objectives and their individual development plans
- Play an active and visible leadership role across the Customer Marketing Team, driving engagement and development
- Collaborate with the wider SEO and SEM teams to promote the role & impact of Search across the business
About You
- A customer-first attitude and constantly strive to improve the customer experience
- A strategic thinker who sees beyond rankings — you understand how search connects to broader business goals and customer experience
- Strong analytical skills, able to diagnose issues, identify patterns and solve problems creatively
- Curious and continuous learner. You bring a visionary mindset, always scanning the horizon for emerging technologies, algorithm shifts, and new opportunities to innovate
- A thought leader in the SEO space, comfortable contributing to industry conversations, mentoring others, and influencing direction across teams
- Deep understanding of roles of technical SEO and content strategies in delivering successful SEO outcomes
- Strong project management skills with the ability to prioritise tasks based on customer and commercial impact
- Collaborative by nature, able to bridge technical and non-technical teams to drive scalable, future-focused solutions
- Strong demonstrable understanding of CMS systems, front, and back-end dependencies and how best to leverage to drive SEO outcomes a must (experience with Drupal is highly regarded)
- Proven leadership skills to support Tech Lead and manage the Technical SEO agency
Why You’ll Love Working Here
Along with a competitive salary and generous performance-based bonus, here’s some of our other benefits:
- 25 days annual leave
- Genuine versatile working policy
- $1050 work-from-home allowance to set up your home office
- Access to our Employee Assistance Program and a Circle In membership
- Access to outstanding career development programs, including expert-led internal training and external learning opportunities
- Weekly concierge service including free massages, facials, and nail appointments - all onsite!
- Free coffee, daily fresh fruit, breakfast provisions and Kombucha on tap in the office
- Weekly rotating socials, from Thursday drinks to coffee carts and fun team events
- End of trip facilities with onsite table tennis and pool tables
- Generous parental leave and return-to-work benefits
- Hack Days: Participate in our hack days, where creativity and collaboration lead to exciting innovative ideas and projects
What’s the Green Tick Feeling?
Well, it’s different for everyone, yet unites us all. It’s the feeling you get when you succeed, no matter what success looks like to you. It could be developing your career, it could be working on an industry leading project, or it could be making it to school pick up in time. It’s all the little and big things that make you feel like you’re thriving when working at Sportsbet.
We’re an inclusive employer who welcomes you for who you are, as you are - so, if you require adjustments to the recruitment process, please let us know in your application. We also know flex means different things to different people, so let us know how we can support you to be your best.
We review applications quickly, so apply soon! Check out our Instagram, LinkedIn, and careers website for more about our inclusive culture.
Ready for your Green Tick Feeling? Apply now.
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Marketing and Management
- Industries: Gambling Facilities and Casinos, IT Services and IT Consulting, and Spectator Sports
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📌 SEO Technical Manager
🏢 Sportsbet
📍 Melbourne