Digital Marketing Specialist (Part-Time)
Join a dynamic hospitality brand seeking a digital marketing specialist to manage and optimize Google Ads campaigns for a premium hotel business. This part-time, remote contract role focuses on increasing direct bookings and elevating brand visibility in a competitive market. The ideal candidate will leverage their expertise in digital advertising to develop, implement, and refine strategies that align with the business's objectives, ensuring measurable growth and a strong return on investment.
Deliverables
Develop, launch, and manage Google Ads campaigns tailored to the hotel sector
Conduct keyword research and audience targeting to maximize campaign effectiveness
Monitor, analyze, and report on campaign performance, providing actionable insights
Optimize ad copy, landing pages, and bidding strategies to improve conversion rates
Collaborate with internal stakeholders to align campaigns with broader marketing goals
Stay updated on industry trends and Google Ads best practices relevant to hospitality
Requirements
Proven experience managing Google Ads campaigns, preferably within the hospitality or hotel industry
Strong understanding of digital marketing principles and performance metrics
Proficiency with Google Ads, Google Analytics, and related advertising platforms
Ability to analyze data and translate insights into actionable strategies
Excellent communication and organizational skills
Self-motivated, detail-oriented, and able to work independently in a remote setting
Availability for part-time contract work
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