Reporting to the Brand & Digital Marketing Manager, the Marketing Coordinator will support group marketing efforts for one of the world’s oldest family-owned skincare companies and a leading Australian skincare brand.
Responsibilities
* Executing digital marketing initiatives including but not limited to email campaigns, paid media content, website updates, and analytics reporting
* Supporting the delivery and implementation of brand marketing strategies to achieve targets and drive brand awareness
* Prepare, execute, and monitor weekly communications schedule across all business pillars including eCommerce, Salon, College, and David Jones.
* Coordinating events (e.g. conferences, training events, strategy nights, award shows) from logistics to post-event analysis.
* Assisting with integrated marketing campaigns across digital, social media, email, and event channels.
* Manage the annual Marketing & Retail calendar, updating and co-ordinating deadlines across the entire marketing team, be the champion of Asana
* Prepare presentation decks, write blogs and/or generate compelling and engaging content to be leveraged across various channels with a focus on engagement and conversion.
* Monitor and analyze the success of marketing initiatives and events, providing insights and recommendations for future improvements
* Own and liaise with affiliates and other partners to seek promotional and growth opportunities.
* Support the Digital Marketing Manager with overall website management across all business pillars.
* Gather and prepare weekly reports that track performance and deliver key decision-making insights and growth opportunities.
* Assist with optimising the customer experience across all touch points delivering a results-driven approach based on data and insights.
* Day-to-day budget and invoicing management and admin
* Any other ad hoc request as required by the business.
Qualifications
* Tertiary degree in Marketing or a related discipline
* Digital marketing experience within luxury beauty, fashion accessories or related industries is desirable but not essential.
* Thirst for knowledge and a desire to pass it on to our consumers and internal staff.
* Ability to work in a fast-paced environment.
* 1+ years of event planning experience.
* Excellent organizational and project management skills.
* Strong attention to detail.
* Excellent written and communication skills.
* Proficient in Microsoft packages – Word, Excel, and PowerPoint.
* Proficient in Canva & Adobe Creative Suite – InDesign and Photoshop.
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