Head of Marketing (12 months fixed term - part-time) Add expected salary to your profile for insights SCU Ventures is a wholly owned subsidiary of Southern Cross University, created to support and enhance the university’s strategic initiatives. At SCU Ventures we focus on delivering higher education programs, fostering global partnerships, and expanding the university's presence, particularly at campuses in major Australian cities like Sydney, Melbourne, Brisbane and Perth. SCU Ventures delivers pathways, undergraduate and postgraduate programs, so as to provide quality education services, with tailored support to ensure positive educational outcomes. SCU Ventures plays a key role in the university's growth by helping build a vibrant, diverse student community. Position Purpose: The Head of Marketing is a key leadership role responsible for developing and executing the Company’s brand strategy and marketing initiatives to support student recruitment and broader Company objectives. The role oversees a small marketing team and leads the delivery of integrated campaigns, digital engagement, content strategy, and marketing automation. This position plays a critical role in shaping the Company’s public profile and driving brand visibility across all channels. This part-time (4 days), 12 month maternity leave contract role commences in early September 2025. Key Accountabilities include: Marketing and Brand Management Lead the development and execution of the Company’s brand strategy, aligned with strategic goals and student value propositions Ensure brand consistency and integrity across all touchpoints, enhancing reputation and recognition Manage market positioning to differentiate the Company from competitors and drive student interest Integrated Marketing Campaigns Lead the design and delivery of integrated brand awareness and lead generation campaigns to promote the Company’s programs and services Oversee the development of multi-channel marketing strategies including digital, traditional, and experiential activations Use data and market insights to optimise campaign performance and return on investment Content and Communication Oversee the creation of compelling content and communications tailored to target audiences including students, parents, and industry stakeholders Manage content strategy across all formats: web, social, video, print, and email Ensure all communications reflect the brand tone, values, and objectives Digital Experience and Marketing Automation Oversee the Company’s digital presence, including the website, social media, and digital advertising platforms Ensure effective UX and UI that support prospective student journeys, with defined audience personas and personalised pathways Implement and optimise marketing automation tools to support lead nurturing, engagement, and conversion Analytics and Innovation Monitor and report on key marketing metrics to assess effectiveness and identify opportunities for improvement Drive innovation in marketing approaches and stay informed of emerging trends and technologies Ensure marketing decisions are grounded in data and audience insights Lead, mentor, and support a high-performing marketing team Foster a collaborative, creative, and outcomes-focused team culture Oversee resource planning, capacity building, and staff development opportunities Selection Criteria: Ideally, the appointee should possess the following qualifications, skills and experience: Qualifications and Experience Bachelor’s degree in Marketing, Business, Communications, or related field Minimum of 5-7 years of progressive experience in marketing, brand management, or related fields, with a proven track record in strategic leadership roles Extensive experience in developing and executing integrated marketing campaigns across digital, traditional, and experiential channels Demonstrated expertise in digital engagement, marketing automation and user experience optimisation Proven ability to lead high-performing teams and manage cross-functional projects in dynamic environments Skills and Competencies Exceptional interpersonal, communication, and relationship-building skills Strategic and innovative thinker with a strong understanding of brand positioning and market differentiation Advanced analytical skills with experience in leveraging data and insights to drive marketing performance and ROI Strong leadership capabilities, including mentoring, team development, and fostering a collaborative culture Exceptional project management and organisational skills, with the ability to manage multiple priorities and deliver results under pressure SCU Ventures (SCUV) is committed to the health, safety and wellbeing of its people. Employees are required to comply with a range of statutory requirements, including equal opportunity, workplace health and safety, privacy and trade practice. Employees are expected to comply with our values and code of conduct which relate to our ways of working. Appointees are accountable for completing training on these matters and ensuring their knowledge, and the knowledge of their team members is up to date. SCUV is an Equal Employment Opportunity employer, with a focus on people. We treasure skills, expertise and commitment. Our goal is to attract, develop, motivate, reward and retain the best in the industry. We offer a competitive salary and friendly and vibrant team environment to further enhance your career. As part of the SCU Ventures team, you can enjoy a range of benefits, including: Study Assistance If the above sounds like you and you are ready for your next career move, please send an application to us that includes the following: Resume Cover letter outlining your suitability for this role, employment history and details of relevant industry experience, education or qualifications. Only shortlisted candidates will be contacted. Salary match Number of applicants Skills match Your application will include the following questions: Which of the following statements best describes your right to work in Australia? How many years' experience do you have in a marketing role? How many years of people management experience do you have? What's your expected annual base salary? It is an exciting time at Southern Cross University. With record growth and strong capital development, we are seeking to recruit innovative and engaged individuals. You will be joining a progressive and connected university with passionate, engaged, and committed staff, keen to make a difference in the world. Our game changing new education model brings a deeper learning experience, improving individual student outcomes and quality of life. Working at Southern Cross University combines a rare combination of being surrounded by ambitious students, amazing and dedicated colleagues, and an environment of stunning natural beauty. It is an exciting time at Southern Cross University. With record growth and strong capital development, we are seeking to recruit innovative and engaged individuals. You will be joining a progressive and connected university with passionate, engaged, and committed staff, keen to make a difference in the world. Our game changing new education model brings a deeper learning experience, improving individual student outcomes and quality of life. Working at Southern Cross University combines a rare combination of being surrounded by ambitious students, amazing and dedicated colleagues, and an environment of stunning natural beauty. Show more Perks and benefits Flexible work arrangements Wellbeing initiatives Professional learning opportunities Generous parental and carer’s leave provisions J-18808-Ljbffr