Head of Digital Marketing & Sales
Step into a role where digital innovation meets tourism! Nestled on the pristine Lady Elliot Island on the Southern Great Barrier Reef, Lady Elliot Island Eco Resort is seeking a strategic, commercially driven Head of Digital Marketing & Sales to drive growth, bookings and online brand visibility while championing innovation & technology. The role will be based in our Coolangatta office with occasional visits to the island as required.
The Role
You'll lead all digital and sales strategies, connecting with guests from inspiration to post-stay. Your focus will be on digital innovation, direct bookings, revenue growth and brand storytelling, ensuring the resort's online presence reflects its eco-conscious values.
Responsibilities:
You'll own the full digital and commercial scope of one of Australia's most iconic eco-resorts, from brand storytelling to direct bookings, paid media to trade partnerships.
* Lead digital strategy web, paid media, social, CRM, and AI-driven tools that personalise guest experiences and sharpen campaign performance
* Drive direct bookings by optimising the booking journey, integrating smart tech, and making it easier than ever for guests to book
* Run high-impact paid media across Meta, Google, YouTube, TikTok, LinkedIn, and whatever emerging channel comes next
* Grow revenue through sales by building packages, unlocking new opportunities, and managing relationships with internal reservations, travel agents, wholesalers, inbound operators and international trade partners
* Be the brand guardian ensuring every touchpoint reflects the resort's sustainability values, from PR and media outreach to content campaigns
* Build partnerships by collaborating with RTOs, eco-tourism organisations, and aligned brands and represent the resort at industry events and trade shows
* Lead and develop your team across Marketing, Reservations, and Sales. Setting KPIs and fostering a high-performance culture
* Own the budget by tracking ROI, monitoring monthly performance, and feeding insights into rates, occupancy and business planning
* Oversee Seair Pacific Lady Elliot Island's sister company marketing and social media strategies.
About You
* Bachelor's degree in digital marketing or relevant field experience in the digital world
* 7+ years in senior Sales & Marketing roles, ideally in tourism and hospitality
* Proven track record in digital strategy, revenue growth, and team leadership
* Proven experience in technology innovation
* Experience with NewBook or similar systems
* Passion for sustainable tourism and the guest experience
Why Join Us?
This is more than marketing; it's about connecting people with one of Australia's most extraordinary marine and aviation environments. Employees are eligible for significant resort discounts for themselves and family after 6 months tenure and employee EAP assistance available. Remuneration will be based on experience.