Business Development Manager Job Overview
We are seeking an accomplished Business Development Manager to join our Business & Wholesale team.
The ideal candidate will possess prior B2B experience with a wide range of marketing functions, including digital marketing, content marketing and content/lead generation programs.
The successful Business Development Manager must be an organized multitasker able to handle many diverse projects at once and meet tight deadlines.
* Lead the orchestration of sales motions for sales, marketing, partner, product, training and enablement and professional services teams to accelerate adoption of SASE, SD-WAN, Broadband Network & Smart Communities.
* Leverage your deep domain expertise to create best in class field enablement and sales strategy - both indirect and direct channels.
* Own reporting and planning cadences to Leadership team on GTM plan execution within allocated domains.
* Lead the orchestration of key Sales events such as annual Sales Conferences and Superclub.
* Build, manage, and grow the Marketing Activity Plan, setting and attaining Business & Wholesale goals with your teams support
* Create & articulate compelling value propositions that address the specific needs of customers.
* Accelerate customer adoption through well-developed sales engagements and successful GTM Strategy.
* Lead demand generation plans for Large Corporate to maximise return through events, performance marketing and digital sources; Drive event strategy utilising Marketing for execution
* Continuously test and refine demand generation plans.
* Report on the success of each event within demand generation plan against agreed metrics, whilst adjusting future events as needed.
* Follow up with Sales and partner teams to ensure appropriate follow-up actions post every demand generation event.
* Ensure all Go-To-Market program efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, packaging and positioning of products, and lead generation.
* Lead GTM programs of work end to end ensuring accuracy and efficient delivery to market.
* Support development of internal tools and processes, including streamlining lead processing, reporting and tracking capability.
* Work with SMEs across the business to develop content (blogs, case studies etc) appropriate for the segment and on point with brand.
* Drive proposition development end-to-end including pricing, promotion & sales development.
* Conduct research to analyse market trends, purchasing behaviour, and competitive landscape, and prepare reports by collecting, analysing, and summarising data.
* Support Head of Business & Wholesale Go-To-Market in evaluating and establishing the Go-To-Market plan and strategy by assembling and analysing sales forecasts, setting objectives, planning and organising promotional presentations, and updating calendars.
* Prepare activity reports and metrics for measuring program success.
* Communicate campaign objectives, timelines, and deliverables to sales team, and provide instructions for use or promotion.
* Help build a directory and inventory of sales support materials, ensuring all resources are current and accurate, and interface with marketing team to coordinate creation of new materials as needed.
* Continually seek and research new sources of prospective customer data, and provide recommendations to Head of Go-To-Market.