We are seeking an experienced, commercially astute Sales Manager to drive our blueberry sales strategy across Australia from our Perth base. This is a high-impact leadership role responsible for expanding market share, strengthening key retail relationships, and executing a regional strategy aligned with global objectives.
If you are passionate about fresh produce, thrive in a target-driven environment, and have proven success managing major retail accounts within Australia's Soft Fruit industry — we want to hear from you.
Key Performance Outputs
Consumer Market & Business Development
Identify and secure new growth opportunities
Manage and grow strategic/key retail accounts
Conduct market reviews and competitor analysis
Develop budgets, pricing models, and sales forecasts
Deliver against global sales targets
Program & Sales Management
Manage seasonal marketing programs
Set benchmark pricing per tier in line with strategy
Facilitate optimal product placement in the right markets
Travel to key clients and emerging markets
Host and guide clients during supplier (farm) visits
Prepare and deliver compelling client presentations
Sales Administration & Client Care
Oversee sales administration processes
Ensure payment terms and credit limits are managed
Monitor debtor payments and quality claims
Provide crop updates, market intelligence, and regular client feedback
Serve as the primary point of contact for all client queries
Grower & Brand Commitment
Ensure growers receive the best possible returns
Protect and enhance brand reputation in every interaction
Requirements
What You Bring:
Bachelor's degree in Marketing, Logistics, International Trade or similar (ideal)
Proven track record as a Sales Manager within the Australian blueberry industry
Strong experience dealing with major retail chains
Advanced MS Office skills (Excel, Word, PowerPoint)Excellent written and verbal communication skills
Deep understanding of fruit marketing and product knowledge
Strong commercial acumen with pricing and profitability management experience
Exceptional relationship-building skillsTarget-driven mindset with resilience under pressure
Highly organised, structured, and detail-oriented approach
Tact, discretion, and professional maturity
Why Join Us?
Strategic Influence – Play a key role in shaping and executing regional and global sales strategy
Growth Opportunity – Be part of a business focused on expansion and market leadership
Industry Impact – Work within a premium, high-demand fresh produce category
Autonomy & Ownership – Take ownership of key accounts and drive measurable results
Brand Leadership – Represent a respected brand committed to excellence and grower returns
Dynamic Environment – Engage with retailers, growers, and international stakeholders
This is more than a sales role — it's an opportunity to lead growth in one of Australia's most exciting fresh produce sectors.