TFE Hotels is growing, and we have an exciting new opportunity to join the team as Performance Marketing Coordinator, based at Ultimo.
We are seeking a Performance Marketing Coordinator, who will own the development and execution of email marketing campaigns to drive engagement, revenue and loyalty.
The role will be responsible for executing best-in-class email campaigns across our subscription databases including eClub, A-List, Quincy Insider and Collection by TFE Hotels.
You will focus on coordinating the email marketing campaign calendar, sourcing content and offers, executing campaigns and driving performance.
The key to this role is developing and executing promotional campaign calendars that drive engagement, revenue and loyalty. As a highly tactical role, attention to detail and speed to market is a must.
We are offering this role as hybrid – 1 x WFH/ 4 x WFO
Reporting to the Director of Performance Marketing, key responsibilities include:
Email Campaigns
- Develop and execute end-to-end email marketing activities including planning content, defining audiences, building email communications, scheduling, tracking and reporting.
- Manage the email content plan, sourcing and curating content and offers for all email communication.
- Drive email campaign performance with analysis of customer interactions and transactional data, providing recommendations on future campaigns, creative enhancements and audience targeting.
Analytics & Reporting
- Track, analyse and present email campaign performance and insights based on engagement metrics.
- Analyse and present post campaign reporting based on performance, providing recommendations for future campaigns.
- Conduct channel reporting and update the CRM Dashboard.
About You:
- 1+ years’ experience in a similar role, such as Digital Marketing Coordinator, Performance Marketing Coordinator or CRM Coordinator
- High level attention to detail
- Previous agency or in-house CRM experience
- A passion for numbers and people, with strong analytical and tactical campaign experience
- Strong stakeholder engagement (internal and external)
- Effective communication skills (written and verbal)
- Solid organisation and time management skills
- Technical skills:
- MS Office Excel (including Pivot tables)
- Google Analytics
- Email software (MoEngage, Klaviyo, Mailchimp, Salesforce)
- Copywriting
- Canva
- Unrestricted full time permanent working rights in Australia
Why TFE Hotels:
- TFE is a company that empowers its team members to shape our business and how we work.
- We support our team members to grow in every position they hold.
- We are a flexible employer and offer a range of team member benefits to suit all lifestyles.
- Supportive, friendly team and company culture
- Learning, development & career progression i.e. ACADEME, an exclusive range of programs to give our team the support and training they need to take their career to the next level – fast
We are hoteliers at heart, and we thrive on making our hotels feel like a home away from home. We develop and nurture talent and go out of our way to foster team spirit.
We are an equal prospect employer and welcome applications from diverse candidates.
#J-18808-Ljbffr
📌 Performance Marketing Coordinator
🏢 TFE Hotels
📍 City of Sydney