* Title:
Marketing Strategist & Content Creator
- Employment Type:
Full Time
- Salary Bracket:
$78,000 - $85,000 per annum (+ 12% superannuation)
About Us
Culinary Wonderland is the brilliant creation of two world-renowned, multi-hatted chefs and a tech guru who had a vision to deliver decades of passion, experience and culinary excellence for anyone, anywhere. This digital wonderland features a wealth of recipes, restaurant recommendations and wine pairings and content from our continuously growing network of over 100+ culinary experts. Check it out here if you haven't already:
About the Role
We're seeking a
Marketing Strategist & Content Creator
to join the CW team. In this role you'll own the content and marketing strategy that brings Culinary Wonderland's digital world to life — from storytelling to campaign execution, cross-channel content, and audience growth.
You will:
* Lead the development and execution of marketing strategies that reflect CW's brand, mission, and digital ecosystem.
* Plan, design, and schedule content across social media, email newsletters, web stories, and campaigns with rich visual and narrative appeal.
* Manage and evolve the content calendar to maintain consistent, high-quality output aligned to platform goals.
* Capture and curate photo, video, and multimedia content (in studio or on location) that highlights chefs, recipes, experiences, and community.
* Collaborate with chefs, content creators, production, and editorial teams to promote new features, recipe drops, and events.
* Oversee website content updates, recipe uploads, SEO best practices and user experience content flows.
* Create and deploy marketing collateral for digital and print (e.g. in-platform banners, downloadable PDF guides, promo assets).
* Build partnerships with media, culinary brands, influencers, and creative networks to expand reach and platform authority.
* Coordinate media visits, influencer activations, and editorial partnerships ensuring alignment with CW's quality and brand values.
* Monitor and report on campaign performance, content engagement, and growth metrics; present insights and opportunities to leadership.
* Maintain brand consistency, quality standards, and editorial voice across all content.
* Keep abreast of digital trends, algorithm changes, content formats, and audience behaviour to keep CW at the cutting edge.
* Support future product initiatives: new platform features, membership growth, e-commerce partnerships, etc.
About You
* Highly creative, visually minded, and able to tell stories through content.
* Strategic and analytical — you're comfortable using data to guide creative decisions.
* Self-motivated, organised, and reliable — you can drive multiple projects at once without dropping the ball.
* Collaborative but independent — you engage with many teams but take full responsibility for your domain.
* Warm, inviting, and thoughtful in tone — you understand community and conversation, not just broadcasting.
* Passionate about food, chefs, storytelling, and digital culture.
Qualifications and Contemporary Knowledge
* Degree or diploma in Marketing, Communications, Social Media Marketing, or related field is advantageous
* 3+ years of experience in a creative marketing, content, or communications role (hospitality or lifestyle preferred).
* Strong skills in Canva, Adobe Creative Suite, photography/videography tools, Meta Business Suite, and Mailchimp.
* Basic website CMS editing experience (e.g., Squarespace or WordPress).
* Knowledge of SEO, Google Analytics, and digital campaign tracking (preferred).
* Commitment to inclusivity, privacy (Privacy Act 1988), and safety standards.
* Multi-skilling and adaptability are essential; willingness to learn and perform tasks across Culinary Wonderland operations is required.
About the Process
Apply now with your CV and a cover letter telling us a little about yourself, your content creation experience, and why you are the perfect fit to join Shannon and the Culinary Wonderland Team.