Marketing Specialist (LSG.MARKESP.UNDE.QLD) Underwood, Brisbane, Australia
Salary: AUD77,000 - AUD80,000 per annum
The Client:
Discount Fruit Barn Pty Ltd is an Australian owned business that deals with wholesale and retail of consumer produce. They are looking for an experienced Marketing Specialist to join their team in Underwood, QLD.
The Role:
The position for hire is a Marketing Specialist on a full-time basis, salary between AUD77,000 to AUD80,000 plus superannuation, based in Underwood, QLD.
The Responsibilities:
- Analyze data from different channels to develop marketing strategies, plans, and ideas for marketing campaigns.
- Design, create, and deliver marketing policies, objectives, and programs to support growth and expansion of company products.
- Research industry-related events, publications, trade shows and announcements to identify new business ideas and market promotions.
- Conduct market research on property listings, develop targeted advertising strategies, and identify unique selling points. Provide the sales team with pricing insights and recommendations for procurement and property staging.
- Coordinate pre-launch activities such as property staging, photography, videography, and image editing, ensuring all advertising materials are prepared by the deadline.
- Copywriting highlighting property features, upload photos, and verify all information for accuracy and completeness.
- Publish listings on booking platforms including Airbnb, Booking.com, VRBO, Marriott, etc., adapting presentation styles to suit each platform and guest demographic.
- Oversee social media presence to drive brand awareness and monitor SEO performance, adjusting keywords and content to enhance listing visibility on search engines and booking platforms.
- Analyze data to evaluate the success of marketing efforts and generate ideas to improve brand marketing and exposure.
- Track guest inquiries and post-stay feedback, refining ad content based on guest insights and suggesting improvements to the sales team.
- Analyze guest reviews and provide actionable feedback to sales and operations teams to improve guest experience, reviews, and sales.
- Study industry best practices and apply them to boost listing performance and sales.
- Advise management on potential marketing opportunities by evaluating market strategies, product mix, pricing, and advertising/sales promotions, selling, and distribution channels.
- Be readily available to advise and meet with marketing agents, external vendors, and agencies as required.
- Analyze marketing performance metrics and leverage insights to optimize campaigns and maximise ROI.
- Work closely with Finance to set up marketing targets and budgets.
- Conduct SWOT analyses before and after product launches to assess success.
- Set budgets and promotion mediums for new and existing products.
- Collaborate with director to establish marketing targets and budgeting.
The Requirements:
- Bachelor degree in marketing, media and communications, or a related field.
- Minimum 2 years of experience in marketing, ecommerce marketing, and social/digital marketing.
- Minimum 2 years of proficiency in Adobe Creative Suite, Google Analytics, Facebook Ads Manager, and Google Ads.
- At least 2 years of SEO experience in content optimization.
- Familiarity with major booking platforms and social media management.
- Proficiency in MS Word, PowerPoint, and Excel.
- Excellent communication and customer service skills.
- Strong market research and marketing strategy skills.
- Analytical and problem-solving abilities, with excellent project management and attention to detail.
Note: Please include your first and last name in your application. Include contact details if applicable and indicate eligibility to work in the country.
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