Are you looking for a career challenge that will drive your growth and success?
This exciting opportunity is for an experienced marketer who wants to make a real impact in driving business growth through strategic marketing initiatives across Small Business (SME) and Commercial & Industrial (C&I) customer segments.
About the Role
We are seeking a seasoned B2B Segment Marketing Manager to join our team. In this role, you will be responsible for developing and executing multi-channel campaigns, refining value propositions, and enhancing lead generation to support business growth.
You will work closely with sales, product, commercial teams, and external partners to ensure marketing efforts are fully integrated into business operations and deliver measurable commercial impact.
* Develop and lead B2B marketing strategies aligned with business growth objectives
* Design and execute multi-channel campaigns targeting SME and C&I segments
* Collaborate with sales and commercial teams to integrate marketing into operations
* Manage third-party partnerships to support national sales initiatives
* Analyse performance data to optimise marketing effectiveness and ROI
* Influence senior stakeholders and maintain strong internal and external relationships
Your Experience
To succeed in this role, you will need:
* Extensive experience in B2B segment marketing, with a proven ability to drive strategic growth and establish marketing foundations in new or evolving business areas
* Demonstrated success in leading large-scale, multi-channel B2B marketing campaigns
* Exceptional communication, presentation, and leadership skills
* Data-driven decision-maker with a focus on measurable commercial impact
* Collaborative leader with the ability to build strong relationships across internal and external teams
If you have a passion for marketing and a track record of delivering results, we would love to hear from you.