Assistant Marketing Manager - Australian Market
Purpose of Position
* CASETiFY is one of the leading global lifestyle brands to offer customisable tech accessories. We're industry leaders when it comes to trend forecasting and protecting what matters most; the community platform for creativity and self-expression.
Job Description
* Responsible for planning and implementing marketing activities, including but not limited to paid and organic digital channels, KOL marketing, Email Marketing, CRM & PR
* Prepare reports on marketing and sales metrics
* Manage local performance marketing - SEM / Display / Social Ad / KOL etc
* Create innovative and localized marketing campaigns according to global marketing directions
* Manage local KOL agency for creating paid KOL campaign - paid & free
* Develop marketing metrics, goals, and KPIs to measure and track business results.
* Track weekly / monthly / quarterly channel KPI targets to manage budget and resources effectively
Requirement
* Bachelor degree or above in Business, Marketing discipline or equivalent.
* 5+ years experience in marketing or related field in Australia
* Strong local marketing understanding and resources
* Knowledge in e-commerce and digital marketing is essential
* Excellent command of English
* Strategic problem solving skills, using creative thinking to achieve targets
* Strong planning, analytical, creative, result-oriented, and able to work independently
* Ability to work under pressure, be reactive and meet tight deadlines
* Proficient in Google Analytics and other digital metrics
* Basic understanding and use of Adobe Photoshop
#HKAU
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By submitting my application to CASETiFY, I acknowledge and agree to the following terms: The information I provided is intended solely for the evaluation of my skills and suitability for the applied position. I understand that the CV, portfolio, and any assessments conducted are the confidential and proprietary property of CASETiFY, and I will treat them as such. I agree not to publicly disclose, publish, or distribute any contents related to my application on social media platforms, websites, or any other channels. I acknowledge that CASETiFY reserves the right to evaluate, assess, and make decisions based on the submitted CV, take-home assignment and interview, which may influence my eligibility for further stages of the hiring process. I understand that CASETiFY retains rights to the submitted assignment for internal use. I acknowledge that the take-home assignment does not constitute an offer of employment, and my submission of the assignment does not guarantee employment with CASETiFY. By agreeing to these terms, I confirm that I have read, understood, and accepted the above conditions.
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