Audika is part of Demant, a world‐leading hearing healthcare group that offers solutions and services to help people with hearing loss. Worldwide the group employs more than 22,000 staff in more than 30 countries and distributes hearing healthcare and intelligent audio solutions to people in more than 130 countries.
In Australia, Audika has over 350 clinics who provide hearing services to our valued clients. We strive to put hearing care on the health care agenda and to improve the quality of life of people living with hearing loss.
About the role:
Act as the custodian of the Audika master brand, ensuring consistent brand governance across all touchpoints - throughout the customer journey and in both external and internal communications.
Lead Audika's social media channels (including influencer and ambassador programs) and public relations (earned media), leveraging agency support while developing in‐house content where required.
Build and maintain a library of client and clinician stories to create compelling brand narratives for owned and paid channels.
Support the local execution of integrated brand marketing campaigns and content that strengthen brand presence and drive engagement, with a focus on social media and PR.
Enhance the in‐clinic retail experience by attracting prospective customers into hearing clinics and nurturing them from entry through to fitting.
Drive geo‐targeted marketing initiatives with brand content to support newly acquired and cluster clinics, including retail opening events, PR, and social activities.
Collaborate with the Corporate Relations Manager to develop brand content for third‐party partnerships.
Key Accountabilities
Manage all social media (organic & boosted) brand campaigns and activity, including planning, execution and reporting.
Collaborate with the Performance Media Manager to ensure social channel content is aligned and cohesive across both organic and paid media.
Localise creative provided by global brand team to ensure it is optimised for performance and compliant within industry guidelines & regulations.
Ensure campaigns resonate with target audiences and effectively communicate identified key messages according to our local communications framework.
Generate content in‐house (where required) to support select events, new clinic openings and earned media activities.
Public Relations (Earned Media)
Manage all public relations (earned media) brand campaigns and activity, including planning, research (if required), execution and reporting.
Drive tactical activations, such as World Hearing Day and retail offers/promotions.
Support earned media surrounding product launches highlighting state‐of‐the‐art technology with Audika brands' personalised care and expertise.
Drive in‐house press releases and media outreach to journalists/editors, to support geo‐targeted
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