Overview
Introduction
About Potentia Energy: Potentia Energy (previously Enel Green Power Australia) is a dynamic joint venture co-owned by Enel Green Power and INPEX, committed to Australia’s energy transition and net zero targets. Website: potentiaenergy.com.au
With a proven track record and extensive expertise across the project lifecycle, Potentia Energy has a growing portfolio of 9 operating plants (over 800 MW of solar and wind capacity) across Australia, with rights secured for a development pipeline of over 8 GW. Potentia Energy is pursuing an ambitious growth agenda across wind, solar, storage and hybrid projects. Guided by our core values – Collaboration, Authenticity, Responsibility and Excellence – we work with local communities, partners and customers to contribute to a cleaner, more sustainable future.
The Role
Senior Retail Manager: lead the execution and operational performance of the retail business, focusing on acquiring, servicing, and retaining C&I; customers. This is a pivotal leadership role responsible for executing an ambitious growth strategy, scaling the retail function, and expanding our presence across Australia. Reporting to the Chief of Energy Markets, you will build and lead a high‑performing team across sales, account management and retail operations to position Potentia Energy as the partner of choice for large energy users seeking renewable energy solutions.
Key Responsibilities
Strategic Leadership & Growth Execution
- Progress and implement the retail growth strategy aligned with the company’s growth targets and energy transition objectives.
- Drive customer acquisition and revenue growth in the C&I; segment through traditional and innovative market offerings and strategic partnerships.
- Build and scale the retail function, including hiring, developing, and mentoring a capable, motivated, and performance-driven team.
- Drive product development and innovation, including offerings related to demand flexibility, battery integration, and solar.
- Identify and pursue new market opportunities including expansion into new geographies, industry verticals, or product lines.
Sales & Business Development
- Lead and grow the retail sales function.
- Cultivate key relationships with large energy customers, consultants, brokers, and industry stakeholders.
- Oversee large deal negotiations, tender responses, and the development of tailored commercial offerings.
Commercial Performance
- Manage the retail P&L;, ensuring sustained volume growth, gross margin optimisation, and disciplined cost control.
- Collaborate with trading, risk, and finance teams to align customer contracting with hedge strategy and compliance obligations.
- Manage credit exposure and customer payment performance in coordination with the finance function.
Customer Experience & Operations
- Oversee account management, billing, and customer service to ensure a seamless and differentiated customer experience.
- Lead initiatives to enhance digital capabilities, customer self-service, and data-driven insights.
Regulatory & Compliance
- Ensure full compliance with relevant legislation and regulatory frameworks including National Electricity Rules, NECF, and retail licensing obligations.
- Represent the company in industry forums, policy consultations, and market stakeholder engagements.
Skills And Experiences
Selection Criteria
- 8+ years’ experience in the Australian energy sector, with experience in leadership roles in electricity retail.
- Proven experience leading C&I; market strategy and delivering strong growth outcomes.
- Solid track record of managing high-performing teams across commercial and operational domains.
- Deep knowledge of retail energy pricing, contracting, customer lifecycle management, and regulatory requirements.
Desirable
- Familiarity with LGC-backed products, renewable PPAs/VPPAs, or bespoke sustainability solutions.
- Experience in billing systems, CRM tools, data management and customer analytics in the energy sector.
- Understanding of wholesale trading interfaces and hedge product integration with retail offerings.
Our Benefits
Every individual is a valued team member at Potentia Energy, and we’re committed to supporting, growing, and helping each person achieve their full potential. Keeping up a positive work-life balance is a key to success for every team across our business.
- Flexible working hours – flexible arrangements including a mix of office and home work, compressed work week with a half-day on Fridays; home internet reimbursement of $50 per month.
- Health and wellbeing initiatives – $100 wellness rebate monthly, annual flu vaccinations and health checks, and a birthday day off; in office, $35 lunch credits weekly.
- Learning and development opportunities – on the job and formal training in technical, role-specific and leadership development.
- Employee Assistance Program – confidential counselling and advice for personal or work-related issues.
Diversity & Inclusion
- Equal opportunity and inclusion are foundational; diverse languages, cultures, and backgrounds are valued.
- Commitment to equal opportunity, with no discrimination; all candidates and colleagues are treated on merit.
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📌 Senior Retail Manager - Renewable Energy
🏢 Potentia Energy Group
📍 City of Sydney