The 'Unicorn' Brand Manager | Videography + Production + Posting
Hawthorn, SA
A$100,000-$120,000 p/a
Marketing & Communications → Brand Management
Remote
Posted 1 day ago
The Opportunity
If you’re ambitious, creative, and hungry to build a career that actually means something, this role is your springboard.
At Alpha Tradie, we’re redefining what a coaching and education company looks like in Australia (then we're hitting the US & UK). We’re building a contemporary, content-driven brand that leads an entire industry and you’ll play a central role in bringing that vision to life.
This role is the perfect match for someone who knows they’re capable of more. Someone who wants a future where they’re known as a nationally recognised brand operator, not just a “content kid.”
In return, we want someone who is all‑in. Someone who sees this as a chance to build a portfolio, a reputation, and a legacy alongside us.
This isn’t just a job… it’s a career‑defining move.
The Role: A True Unicorn
We call this role the Unicorn Brand Manager because it demands a rare mix of creativity, technical skill, and drive.
You’ll be the one capturing, editing, designing, scheduling, and analysing everything that represents who we are. A Unicorn with full‑control.
But what is a Unicorn?
In this role you’ll be the…
- The videographer
- The editor
- The graphic designer
- The social media planner
- The idea soundboard
- The scheduler
- The data analyst
You touch every part of the brand, and your fingerprints will be everywhere. Eventually, that fingerprint will bring opportunities to you. People will know your style, your angle, and want you to help them.
If that excites you more than it scares you, keep reading.
What You’ll Do
Content Creation & Creative Execution
Film and edit short‑form and long‑form content across all platforms.
Create graphics, thumbnails, templates, and branded assets.
Capture on‑site member testimonials and real business stories.
Direct shoots and bring ideas to life with energy and precision.
Build weekly and monthly content calendars.
Plan scripts, hooks, and creative angles.
Develop storylines, series formats, and evergreen content.
Publishing & Scheduling
Write captions aligned with Alpha Tradie’s brand voice.
Post at the right times for engagement and growth.
Brand Management & Creative Direction
Maintain a consistent look, feel, and tone across everything.
Evolve the brand identity as we grow.
Ensure every piece of content strengthens our reputation.
Data Analysis & Performance Tracking
Review platform analytics and identify growth insights.
Track performance across reach, engagement, retention, and conversions.
Report weekly and monthly trends to Sam to refine strategy.
Internal Projects & Campaign Support
Create assets for launches, workshops, events, and ads.
Assist in building out the training library and digital ecosystem.
Produce highlight reels and brand‑building storytelling pieces.
Who You Are
You’re not just talented, you’re driven. You may not have every skill yet, but you’ve got the hunger to learn them fast.
You might be early in your career, or a few years in and feeling capped. Either way, you want more than a basic content job, more than a social side hustle…
You want:
- A brand you’re proud to build
- A mentor who’ll push your skillset further
- A path toward becoming a top‑tier brand manager
- Real industry exposure and creative freedom
If you’re the type who watches content and instantly thinks, “I’d do it better,” you’ll thrive here.
Why Alpha Tradie
This role gives you:
- Direct access to an 8‑figure founder who is building a category‑leading brand
- Rapid skill development across videography, editing, design, branding, and strategy
- A seat at the table to elite high‑performers across the globe; think Dan Martel, Taki Moore, Tobi Pearce and many more. Remember, network = net worth
- A chance to build a national profile through our platforms
- Freedom to travel with our founder to generate world‑class lifestyle content. From business class flights & 5 star hotels to fast cars, dirt bikes, wakeboarding and surfing, to martial arts and family fun days.
- Variety of shoot locations from internal brand to client brands; carpentry, plumbing, electrical, painting, landscaping and everything else required to bring new projects to life.
If you want a pathway to becoming a nationally and internationally recognised brand operator, this is it.
You’ll learn brand strategy, storytelling, content systems, community building, and data‑driven growth, all while building a portfolio that could take you anywhere.
How to Apply
Before you hit submit:
Review @sam.ackland and @alpha.tradie on Instagram. We will be checking you out too.
Make sure you understand the tone, intention, and creative direction of our brand.
To apply, upload your CV and include any examples of your work: videos, edits, graphics, or anything that shows your creative eye.
This role will go to the person who matches our pace, our ambition, and our vision.
If that’s you, we want to meet you.
P.S. If mediocrity is your goal, this is not for you. There’s a podcast episode below with our founder and his mentor. This will help you determine if you one of us? Or not…
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