ABOUT MYPASS GLOBAL
MyPass Global is a B2B SaaS platform built for workforce compliance in mining, energy, oil and gas, and heavy industry. Founded in Sydney in 2013, we connect 1,500+ organisations and 160,000+ verified workers across Australia, New Zealand, Chile, and North America.
Our worker‐owned Skills Passport creates a network effect competitors cannot replicate: every new operator that mandates MyPass pulls in their service providers, and every new service provider brings workers. We are backed by OneVentures ($7.5M Series A, February 2026) and trusted by BHP, Chevron, Shell, Woodside, and Methanex.
We need a Senior Marketing Manager who can execute the strategy with precision, someone who can equally build and deliver to brief, moves fast, and has a natural curiosity around the role of AI in Marketing.
THE ROLE
You are the execution engine for MyPass marketing in 2026. You'll own delivery across four strategic pillars:
1. Events & Webinar Experiences
Our highest-converting channel. You own end-to-end delivery of the annual events calendar (Perth, Brisbane, and Melbourne) - executive roundtables, conference fringe events, VIP dinners, and stakeholder‐segmented webinars.
* Manage venue sourcing, speakers, logistics, registrations, and post‐event follow‐up
* Coordinate the quarterly executive engagement and roundtable format that has been a proven pipeline driver
* Build content from every event: Each roundtable produces 5–8 assets across formats and audiences.
2. Content & Thought Leadership
MyPass needs to be found in AI‐powered search and trusted by sector executives. You own the content production workflow.
* Support AEO/SEO content production targeting high‐value buyer queries (5 articles/week output target via AI‐assisted workflows)
* Deliver to AEO strategy and activation plan, including G2 rating and reviews, and customer proof.
* Manage customer stories pipeline - structured case studies for BHP, Woodside, Chevron, Shell in result‐led format
* Support thought leadership: LinkedIn content cadence, webinar appearances, industry submissions
* Coordinate content deliverables across AI in Workforce, Contractor Compliance, Contractor Mobilisation & Cost, Winning Work & Digital Skills Passport.
3. Paid Advertising
This is hands‐on execution, you manage campaigns directly, not just brief agencies.
* LinkedIn campaign execution: sponsored content, message ads, and retargeting campaigns targeted at ICP personas across Owner Operator and Service Provider segments
* Manage Google Ads (Search and Display): keyword strategy, ad copy testing, landing page alignment.
* Run always‐on retargeting programs to re‐engage warm audiences from events, webinars, and gated content downloads
* Oversee G2 and review site advertising to support AEO authority and conversion at the bottom of the funnel
* Manage paid budget allocation and report on cost per MQL, SQL, and channel‐level pipeline contribution monthly
* Brief and manage external agency or contractor support where needed.
4. ABM Campaigns & Champion Enablement
MyPass sells to buying committees of 8+ decision‐makers across a 9–15 month cycle. You support the champion to sell internally, not just keep them warm.
* Execute ABM programs for Tier 1 Owner Operator targets (1:1 named accounts) and Service Provider expansion (1:few cluster model)
* Understand AI workflows
* Build champion enablement kit: ROI templates, cost‐of‐non‐compliance data, stakeholder‐specific one‐pagers
* Manage LinkedIn targeted ads, content syndication, and always‐on paid campaigns
* Coordinate nurture sequences in HubSpot across Safety, Finance, Procurement, and HR stakeholder personas
5. Marketing Operations & Reporting
* Produce & analyse marketing performance data and optimise campaigns using HubSpot, and analytics tools
* Maintain HubSpot campaigns, account accuracy, and inbound lead experience.
* Oversee social media, branding, and merchandise for events.
* Be the primary point of contact across the business for Marketing requests.
YOUR BACKGROUND
We're looking for someone who has done this before in a scaling B2B environment with long sales cycles and technical buyers. Specifically:
* B2B marketing, ideally in SaaS, technology, or construction/industrial/resources sectors
* Proven track record delivering events that generate pipeline
* Hands‐on HubSpot experience – nurture, attribution, reporting
* Experience marketing to multi‐stakeholder enterprise buying committees
* Ability to write and brief compelling, sector‐specific content
* Comfortable operating as a senior individual contributor without close day‐to‐day management
* Familiarity with ABM strategy and execution (1:1, 1:few models)
* Strong project management
* AI‐forward: already using AI tools to multiply output, not experimenting cautiously.
WHO YOU ARE
Beyond the skills, we're looking for a specific type of person:
* You are a doer first. You don't wait for a playbook to be handed to you, you help write it.
* You are commercially wired. You think about pipeline and revenue, not just reach and impressions.
* You are comfortable with ambiguity. The org chart is changing, the strategy is evolving, and not everything is defined. You add structure rather than needing it.
* You work smarter with AI. You already know how to use AI to multiply your output. This is a lean team and you need to punch above your weight.
WHAT WE OFFER
* Hybrid working: office presence in Sydney with travel for events
* Direct access to the Fractional CMO and VP Sales — minimal hierarchy
* Real ownership: you run programs end‐to‐end, not just execute tasks
* A genuinely interesting sector – workforce compliance in mining and energy is mission‐critical
* AI‐forward culture: we expect you to work smarter, not just harder
* A platform with genuine product‐market fit and enterprise social proof
* Opportunity to shape the marketing function as it scales
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