Digital Marketing Specialist - Lead Generation
Are you seeking an opportunity to make a meaningful impact? Do you enjoy creating digital campaigns that deliver results? Do you have experience in B2B lead generation? If the answer is
YES
, then apply online.
About the Client
Our client is Australia's leader in engineered asset protection and materials-handling solutions, trusted across the infrastructure, mining, transport, and industrial sectors. As they continue to expand their product range and digital footprint, an opportunity has become available for an experienced Digital Marketing Specialist who can combine strategy, creativity, and commercial acumen to elevate their brand across multiple online channels. This is a hands-on ideal for a marketer who loves building campaigns that actually convert into leads and new opportunities whilst growing the company's brand awareness and voice in the market.
Why Join?
Market competitive salary package: $110K-$120K + Super
Work with a respected Australian brand known for engineering innovation
Take ownership of impactful, end-to-end marketing projects
Be part of a collaborative commercial team with strong leadership support
About the Role
Reporting directly to the General Manager, you will help shape the company's digital strategy and campaigns that generate high-quality MQLs & SQLs. Working closely with a highly skilled designer, you will oversee the planning and execution of campaigns, HubSpot automation, and analyse campaign results.
Key Responsibilities
Digital Strategy & Lead Generation
Build and execute multi-channel digital campaigns that consistently deliver high-quality leads.
Own HubSpot CRM workflows, automation, segmentation, dashboards, and reporting.
Analyse campaign performance to optimise conversions, ROI, and funnel health.
Collaborate with the Graphic Designer to create website landing pages, EDMs, lead magnets, and nurture journeys that drive brand awareness and engagement.
Brand & Digital Content
Provide support in the creation of online content and creative assets for product launches, branding campaigns, case studies, and sales collateral (brochures, flyers, banners, event signage, digital assets, infographics, and presentations).
Maintain brand guidelines and manage digital assets, templates and libraries.
Produce compelling B2B content tailored to industrial and commercial audiences.
Social Media & Online Presence
Manage the company website, LinkedIn, Facebook, and YouTube channels with a strong focus on storytelling and audience growth.
Build content calendars, schedule posts, and review performance insights to refine strategy.
Enhance the company's digital presence by consistently producing engaging and industry-relevant content.
Events, Trade Shows & Collateral
Coordinate trade shows, exhibitions, and customer events, including logistics, stand design, campaign promotion, and post-event lead capture.
Stakeholder & Partner Management
Brief and manage agencies and contractors to deliver high-quality output and results.
Collaborate closely with sales, operations, and product teams to align marketing with commercial outcomes.
About You
5+ years' experience in digital or integrated marketing (B2B/industrial preferred)
Highly proficient in HubSpot CRM, automation, analytics, and lead management
Strong skills in website management, HTML, SEO, SEM, and data-driven optimisation
Experience overseeing the production of digital content, brand assets, and sales collateral
A tertiary qualification in Marketing, Communications, or a related field is an advantage
Creative storyteller with commercial thinking and strong attention to detail
Excellent communication, stakeholder engagement, and project management skills
Adobe Creative Suite experience is an advantage, but not essential for the role
If you're a driven digital marketer who loves turning ideas into high-performing campaigns, we'd love to hear from you. Apply now or contact our recruitment team on for more information.
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