ABOUT STRIKE
Strike is an Australian technology company designing and manufacturing premium rugged cases, mounting solutions, and connectivity products used by professionals, fleets, and enterprises across Australia and New Zealand.
We operate a portfolio of high-traffic Shopify Plus stores including
,
,
, and
. Our products are built for real-world performance, and our digital experience needs to match that standard.
Strike is entering a new phase of growth where
AI, data systems, and automation
are central to how we scale. We are moving beyond static eCommerce into
adaptive, intent-driven customer journeys
that learn, personalise, and improve continuously.
THE ROLE
This is not a marketing role in the traditional sense.
As our
AI-Driven eCommerce Growth Engineer
, you will build the systems that decide
what each customer sees, when they see it, and why
. Your job is to make Strike's eCommerce experience more intelligent, more relevant, and more frictionless with every interaction.
You will operate at the intersection of
software engineering, data science, behavioural psychology, and commercial strategy
. You will design pipelines, models, and experiments that turn raw behavioural data into decisions that drive revenue.
This role is for someone who thinks in
systems and signals
, not campaigns.
WHAT SUCCESS LOOKS LIKE
A successful hire in this role has already led growth inside a digital or eCommerce business and is now ready to operate at a deeper, more technical level.
Within your first 6–12 months, success looks like:
* Clear uplift in conversion rate, AOV, LTV, and repeat purchase
* Event-level data that is reliable, actionable, and trusted
* Personalisation logic that materially changes customer behaviour
* Discovery of new revenue opportunities that were previously invisible
* Scalable growth systems that compound over time without manual effort
You are known for finding leverage where others see noise.
WHAT SETS YOU APART
You have:
* Led growth outcomes, not just supported execution
* Built or owned analytics and experimentation systems end-to-end
* Introduced
non-obvious ideas
that unlocked growth (e.g. intent-based UX, adaptive merchandising, behavioural pricing, novel segmentation, AI-assisted experimentation)
* Used insight to influence UX, product structure, lifecycle strategy, or pricing
* A strong instinct for how humans make decisions online, backed by data
You are technically confident, commercially sharp, and comfortable operating in ambiguity.
KEY RESPONSIBILITIES
AI-Led Customer Journey Design
* Build adaptive journeys that respond to behaviour, intent, and context
* Determine what products, messages, and offers surface for different users
* Reduce friction across discovery, checkout, and post-purchase
Data, Analytics & Architecture
* Design and maintain event-based analytics and data pipelines
* Work with tools such as
Mixpanel
,
Snowflake
, or equivalent platforms
* Ensure clean, consistent data across acquisition, onsite behaviour, and lifecycle
Experimentation & Pattern Discovery
* Identify patterns in behavioural and transactional data
* Translate insight into experiments across UX, pricing, bundling, and lifecycle
* Build repeatable frameworks for discovery, testing, and scale
AI & Prototyping
* Use AI tools (including
Claude Code
, LLMs, and automation) to accelerate insight and execution
* Prototype flows, logic, and experiences rapidly before production
* Apply AI pragmatically to decision-making, not novelty
Platform Collaboration
* Partner with developers on Shopify Plus architecture, APIs, and extensibility
* Ensure the platform supports experimentation, speed, and personalisation
* Influence long-term technical direction of Strike's eCommerce stack
STRIKE VALUES — AND HOW THEY SHOW UP IN THIS ROLE
Team Player
You actively help others succeed. You share insight, collaborate across functions, and step outside your remit when it improves the team's position. You care about outcomes, not credit.
Sense of Humour
You bring perspective and positivity. You don't take yourself too seriously, you learn quickly from
failed experiments, and you help maintain momentum while holding high standards.
GSD (Get Stuff Done)
You do what you say you'll do. You take ownership, close loops, and move problems forward without waiting for perfect conditions. Reliability matters here.
Nous
You spot opportunities others miss. You see patterns in data, behaviour, and systems that improve Strike's position and act on them decisively.
Growth Orientated
You are obsessed with improvement. You actively learn, test new ideas, and raise the bar for yourself and others technically, commercially, and personally.
WHAT WE'RE LOOKING FOR
* An
AI-first builder
with a strong software engineering mindset
* Hands-on experience with
event-based analytics and data pipelines
* Proficiency with tools such as
Mixpanel
,
Snowflake
, or similar
* Experience using
Claude Code
, LLMs, or AI agents to accelerate insight and execution
* Strong prototyping ability. You are comfortable sketching, mocking, and iterating quickly
* Deep understanding of
marketing strategy and behavioural psychology
* Proven experience applying data and AI to improve conversion, retention, and LTV
* Comfortable operating across engineering, product, and commercial domains
* A systems thinker who designs for scale, not hacks
* Strong commercial intuition and outcome ownership
WHY JOIN STRIKE
* Build intelligent growth systems from first principles
* Own outcomes with visible revenue impact
* Work across multiple established and scaling brands
* High autonomy, trust, and accountability
* A team that values clarity, momentum, and continuous improvement
If you're excited by AI, systems, psychology, and building growth engines that compound, we'd love to hear from you.