Position: Marketing Executive – Digital & Brand Coordination
Role Summary:
The Marketing Executive will act as a key support resource to the GM Marketing and will be responsible for coordinating digital marketing initiatives, remarketing campaigns, social media activities, offline marketing executions, corporate tie-ups, event coordination, and day-to-day marketing operations. The role requires a highly organized multitasker with good understanding of digital platforms, marketing tools, and stakeholder coordination.
* Assist in planning and execution of campaigns across Facebook, Instagram, Google, and other digital platforms.
* Coordinate with agencies and internal teams for content creation and campaign execution.
* Monitor campaign performance and generate periodic reports.
* Ensure timely publishing of social media content as per marketing calendar.
* Execute and monitor remarketing campaigns across Meta, Google, and CRM platforms.
* Coordinate lead nurturing activities through WhatsApp, email, SMS, and other channels.
* Track lead conversion performance and recommend optimization opportunities.
* Maintain campaign databases and audience segmentation.
3. Marketing Coordination & Operations
* Act as a central coordinator for all marketing-related activities.
* Follow up with vendors, agencies, designers, content creators, and branch teams.
* Maintain campaign trackers, budgets, and activity calendars.
* Support GM Marketing in execution of strategic and operational tasks.
4. Offline Marketing & Events
* Coordinate execution of local marketing activities, activations, and promotional events.
* Liaise with vendors for branding, printing, fabrication, and event requirements.
* Ensure timely availability of marketing collateral and promotional materials.
* Track event performance and maintain execution reports.
5. Corporate & Partnership Coordination
* Support development and execution of corporate tie-ups and partnership initiatives.
* Coordinate meetings, presentations, and follow-ups with corporate clients.
* Maintain records of ongoing and prospective partnerships.
* Assist in planning corporate wellness and promotional programs.
6. Reporting & Analytics
* Prepare weekly and monthly marketing performance reports.
* Track KPIs related to leads, campaign performance, social engagement, and conversions.
* Maintain dashboards and management reports for review by GM Marketing.
Key Performance Indicators (KPIs)
* Timely execution of digital and offline marketing campaigns.
* Growth in social media engagement and reach.
* Improvement in remarketing campaign performance and lead conversions.
* Timely closure of marketing coordination tasks.
* Successful execution of events and corporate activities.
* Accuracy and timeliness of reports and trackers.
Desired Skills
* Good knowledge of Facebook Ads Manager, Instagram, Google Ads, and social media platforms.
* Familiarity with CRM, WhatsApp marketing, and email marketing tools.
* Strong coordination, communication, and follow-up skills.
* Proficiency in Excel, PowerPoint, and reporting tools.
* Ability to multitask and manage multiple stakeholders.
* Basic understanding of digital analytics and campaign metrics.
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