Marketing Executive | Automation
Brisbane
**The Opportunity**:
FLG is committed to promoting a healthy work-life balance. This is a hybrid role, mixing 60/40 office (Monday, Tuesday and Thursday) and work-from-home responsibilities.
**Key duties and responsibilities will include**:
- Develop the copy and design for BAU campaigns such as New Member Journey and Bi-Monthly brand newsletters
Operational Excellence
- Collaborate with brand team to ensure brand tone of voice guidelines are adhered to
Optimisation & Reporting
- Monitor and report key metrics including delivery and standard metrics, such as unsubscribe rate and participation
Conversion Rate Optimisation (CRO)
- Observation and analysis are a crucial part of your daily activities
- When needed, work together with external agencies to optimise the delivery of your campaigns and discover new audiences.
- Setting up and optimizing Google Analytics goals and tracking/conversion pixels
- Monitor web analytics dashboards and key reporting tools, pointing out key areas of importance
**To be successful in this role you will need**:
- Relevant tertiary IT qualifications and certification or related discipline/qualified in Marketing, Communications or Business discipline
- Relevant experience in digital marketing.
- Strong project management skills, with excellent written and verbal communication skills
- Exposure to a Customer Data Platform / Data Management Platform (CPD/DMP) and Marketing Automation software
- An interest and willingness to learn coding such as SQL and HTML
- Results driven with analytical and quantitative skills using data to develop, validate and measure marketing campaigns
**In return we offer you**:
- A competitive salary plus super
- A passionate, innovative, energetic, and supportive culture. It is something we are proud of at FLG, and you will feel part of the family from day one
- Hybrid working - mixing in office and work-from-home
- A modern, open-plan office in the heart of Brisbane's West End, with onsite café a complimentary barista coffee
- You'll also benefit from our industry-leading learning and development offering - we pride ourselves on supporting and developing our team members, providing them with the learning and skills they need to build a long-term career with us.
- A wide range of benefits including a complimentary gym membership
**About Us**:
Fitness and Lifestyle Group is Asia-Pacific's largest diversified fitness, health and wellness group, headquartered in Australia. We truly make a meaningful, positive impact on people's lives through innovative and diversified fitness, health, and wellness offerings across physical and digital platforms. Put simply, our purpose is to empower our global community to live stronger and happier lives.
Our portfolio of globally recognised brands includes Fitness First Australia, Barry's, Goodlife Health Clubs Australia, Jetts New Zealand and Zap. With 500+ physical locations across Australia, New Zealand, Vietnam, Singapore, and Thailand in addition to its on-demand digital health and fitness programs, FLG currently helps almost a million people live healthier and more active lives.
Please click 'Apply' to submit a resume that details your experience, attributes, and achievements.
**Our Commitment to Diversity and Inclusion**:
At Fitness and Lifestyle Group we bring positive energy and attitude to work every day, we are proud of who we are and who we work for. We don't just accept individuality; we encourage it and acknowledge the value diversity and inclusivity brings to our organisation. We pride ourselves on empowering our team to be their authentic selves at work.