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Senior brand strategist

Melbourne
beBeeBrand
Posted: 6 October
Offer description

Essity is a leading global hygiene and health company dedicated to improving well-being through our products and solutions. Our sustainable business model creates value for people and nature.


Servicing the TENA Portfolio

We're seeking a strategic Senior Brand Manager to lead the retail incontinence portfolio across Australia and New Zealand. This role breaks barriers to well-being through innovation, sustainability, and purpose-driven work.

The successful candidate will drive brand and category strategy for TENA's retail portfolio. This includes liners, pads, pants, male guards, and reusables. Key responsibilities include:

* Developing a 3–5 year brand and category strategy for TENA across ANZ.
* Managing relationships with media, creative, and research agencies.
* Aligning cross-functional teams including Sales, Supply, Finance, and Global stakeholders.

A tertiary qualification in Marketing or a related field and 5+ years of experience in brand management are required. Strong capabilities across the six Ps: positioning, product, pack, price, promotion, and place are essential. Bonus points if you have experience with Aztec/IRI data, SAP, or best-practice FMCG training.


What We Offer You

Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere.

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