Competitive Salary + STIP + Tool of Trade Vehicle
Work in a supportive, values-driven culture
Be part of a trusted household brand with a strong legacy
Location: Sydney, NSW, AU
We are currently seeking an Area Sales Manager to drive sales execution and growth across the St George & Sutherland Shire regions. In this role, you'll lead a team of merchandisers, ensuring excellence in-store, strong customer engagement, and a culture of safety and high performance.
Purpose of the Role
* Lead, coach, and develop a team of merchandisers
* Execute sales strategies to achieve growth targets
* Drive in-store execution and merchandising excellence
* Build strong relationships with regional stores, local vendors and distributors
* Champion safety and compliance across your area
* Use data and insights to influence outcomes and drive performance
About You
The ideal candidate will have:
* 1–3 years' experience in a field sales/retail role, ideally in FMCG
* Strong leadership and coaching skills
* Ability to communicate effectively with all levels of employees, including management
* Excellent communication and negotiation abilities
* Commercial acumen and results‑driven mindset
* Ability to manage multiple priorities and work autonomously
* A passion for people, performance and continuous improvement
At Tip Top Bakeries, we're proud to produce an extensive range of wholesome sliced bread, muffins, crumpets, pies, and bakery snacks. Our purpose of 'Everyday Moments of Goodness' represents the lives we touch and the difference we make. Those moments that bring a smile, make us proud, or keep us safe, are moments we strive for through our work.
We take pride in supporting our people to learn, grow, and develop throughout their careers with Tip Top Bakeries. We believe in the power of an inclusive and diverse workforce and invest in meaningful initiatives to remove barriers and enable our employees to have a satisfying and rewarding career with us. Our vision for Tip Top Bakeries is an organisation where everyone belongs, everyone is valued, and everyone has equal opportunity.
Join the team and be part of one of our iconic brands like Tip Top, Abbotts Bakery, Bürgen and Golden.
Working With Tip Top, We Offer Many Benefits Including
* Family‑friendly policies including 12 weeks of paid parental leave, additional paid time off to ease back to work and ongoing superannuation contributions during unpaid parental leave
* Recognition and award programs, including access to our online rewards platform
* Health and wellbeing programs including access to our 24/7 Employee Assistance Program
* Flexible working options
* Access to an extensive range of internal trainings and development programs for your career
* Financial support for approved study pathways, as well as traineeship and apprenticeship programs
* Two paid volunteer days per year as part of our focus on Community Partnerships
* Novated Leasing Options
Start the Conversation
If this role sounds like you and you're eager to learn, grow, and help create everyday moments of goodness, we want to hear from you. To apply for this opportunity please submit your application by clicking on the 'apply now' button.
Our Recruitment Process typically consists of a brief, prearranged telephone or video call, followed by 1‑2 interviews in-person or over Zoom/Teams. We're happy to adjust our recruitment process to support your accessibility needs. Let us know your needs in providing a positive, barrier‑free recruitment process via phone on or email to. Please do not call to enquire about this position as the phone number is for requesting accessibility needs only.
During the recruitment process you will be required to complete pre‑employment screening which include a medical (includes physical and drug & alcohol testing) and a criminal record check.
At Tip Top we strive to create a place where Everyone belongs, Everyone is valued, and Everyone has equal opportunity.
We encourage applications from people of all ages, nationalities, abilities, and cultures – including Aboriginal and Torres Strait Islander peoples, the LGBTQI+ community and people living with disability.
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