All Things Golden is a modern Australian fashion brand driven by creativity, quality, and considered growth. We design with intention and build garments our customers return to season after season. As we scale, we are looking to bring in an eCommerce Coordinator to strengthen the day-to-day performance, content management and optimisation of our Shopify store across markets, ensuring a seamless, localised experience that supports both growth and operational excellence.
ROLE PURPOSE:
The eCommerce Coordinator supports and maintains the day-to-day performance and operations of our online store, with growing ownership across website content, SEO execution and reporting. This role plays a key part in ensuring a seamless, localised shopping experience across multiple global markets, while supporting organic growth, on-site optimisations and identifying data-led insights.
Working closely with the marketing and creative team, the eCommerce Coordinator is responsible for website and product maintenance, content management, SEO maintenance, and reporting & analytics, contributing both executional support and optimisation ideas that improve conversion and customer experience.
KEY RESPONSIBILITIES:
1. Website Maintenance & Content Management:
* Own day-to-day website content management across all markets, ensuring accuracy, consistency and timely updates to align with key business priorities.
* Ensure QA of website experience across all key markets including currency display, shipping messaging, duties/taxes messaging and checkout flow, and flag any issues.
* Regularly merchandise the website across all key entry points and landing pages, informed by trading insights and campaign priorities.
* Regularly review website functionality, UX and performance across desktop and mobile devices, proactively identifying bugs, content issues or optimisation opportunities.
* Contribute recommendations to improve site navigation, content hierarchy and merchandising informed by commercial insights and user feedback.
* Support the ongoing maintenance of key apps and integrations as part of overall website health, ensuring tools are functioning correctly and aligned with business objectives.
* Regularly review website functionality and user experience across both desktop and mobile, identifying and flagging any bugs or performance issues to the eCommerce Manager promptly.
2. Product Maintenance & Optimisations:
* Support execution of regular product launches, including product uploads, landing page updates, merchandising, QA checks and post-launch reviews
* Assist with the end-to-end setup of new products in Shopify, including uploading imagery, entering product information, assigning collections, tags, and ensuring all relevant data is SEO-optimised.
* Maintain accuracy of product data and pricing in Shopify and flag any discrepancies with inventory or pricing to the eCommerce Manager.
* Collaborate with the creative and marketing teams to plan and select final imagery for product pages that align with campaign direction and brand aesthetic.
* Write clear, concise, and brand-aligned product descriptions that speak to key features, styling suggestions and fit details.
* Ensure all product pages are accurate and up-to-date, including pricing, availability, descriptions, and metadata.
* Identify areas of opportunities to reduce friction points and increase CVR on PDP
* Support in the maintenance of product categorisation and filtering to enhance onsite search and customer navigation.
3. SEO Maintenance:
* Support ongoing SEO maintenance across the website, working closely with the eCommerce Manager and external SEO partners to implement recommendations
* Execute on-site SEO updates including metadata, internal linking, content optimisation for priority collections, redirect management as required.
* Assist with SEO driven content initiatives including blog uploads & optimisations, supporting digital PR or backlink content requirements, ensuring content is aligned with keyword search intent, whilst being structured to support AI visibility and discoverability across search and generative platforms.
* Monitor site content for SEO best practice, and flag opportunities to improve Organic Search visibility and channel performance.
4. Reporting & Analytics:
* Monitor Shopify & Google Analytics dashboards and flag any notable changes in key trading metrics (such as product performance, traffic and conversion) to the eCommerce Manager, troubleshooting as needed.
* Support weekly & monthly ecommerce reporting, identifying trends, opportunities and areas for optimisation across channels and key landing pages.
* Using a mixture of GA4 and Shopify, assist with performance analysis of:
* Product/ collection performance per region, identifying any key trends or drivers
* Traffic and channel performance
* User behaviour and on-site engagement
* Campaign and content performance insights
* Conduct monthly reviews of competitor websites (from a defined list), and document competitor activity around all major sales periods.
* Support ad‐hoc reporting, analysis and market research as required to support trade, content or optimisation initiatives
* Act as a key link between the eCommerce/Marketing teams and the In‐Store team, regularly sharing trade insights, customer feedback, and digital optimisations that can enhance the omni‐channel experience.
* Work closely with all cross‐functional teams including wider marketing team, design, supply chain and logistics to ensure seamless coordination in ecommerce operations.
6. Web Dev:
* Liaise with eCommerce Manager to identify and document on‐site bugs and performance issues
QUALITIES WE LOVE FOR THIS ROLE:
* Experience working with Shopify (or similar ecommerce platforms)
* Hands‐on experience supporting website content management and product setup
* Understanding of SEO fundamentals and on‐site best practices
* Experience with Google Analytics preferred
* Strong attention to detail and ability to manage multiple updates across markets
* Ability to manage multiple deadlines around drop schedules and competing BAU activity
* Commercially minded with an interest in conversion optimisation and customer experience
* Comfortable working cross‐functionally with Creative Director, Ops, CS and Warehouse teams
* Strong commitment to maintaining brand consistency across tone, visual presentation and delivering a premium customer experience at every touchpoint
* Open to feedback with a proactive approach to learning, up‐skilling and taking on increased ownership over time.
PERKS:
* 50% staff discounts, 20% family and friends discount
* Weekly pay
* Paid birthday leave
* $500 wellness annual reimbursement initiative
* Personal / professional growth and learning opportunities
* Be an integral part of a rapidly growing business with a clear opportunity for career progression
* Be a part of a small team, with a great company culture with regular team bonding / activity days
HOW TO APPLY:
To apply, please send your tailored cover letter and your current CV to:
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