About Us
Treasury Wine Estates (TWE) is one of the world's largest wine companies and we are proud of our portfolio of brands that have tremendous heritage, rich quality, and a reputation for excellence across the globe. At TWE, we are led everyday by our purpose, Boldly Cultivating. We are boldly cultivating value through our brands, wine, people & environment for enriched and joyful communities.
At TWE we cultivate our teams to be their very best. And in turn, our people push us to make bigger and bolder decisions. Our focus on Boldly Cultivating unites us as a global team and fuels our vision to become the world's most desirable luxury wine company – known for the experiences we create for our consumers, customers, partners, suppliers and our people.
To learn more about our purpose and our renowned portfolio of global brands, click here.
About the Role
This role is critical in driving the Penfolds global marketing strategy and delivering world class global brand creative and campaign assets, as well as defining Penfolds global media strategy. Additionally, this role helps to build a consistent and engaging brand ecosystem across all consumer touchpoints reflective of a global luxury leader and supports global partnerships and collaborations. They partner closely with key external agencies and internal teams.
Key Responsibilities
* Drive the strategy and lead the development of all major brand and product campaigns including new product releases
* Drive the strategy and development of global content including digital content across all Penfolds owned channels
* Manage the strategy and delivery of campaign creative assets and content to support global partnerships and collaborations
* Manage the in-house creative agency on behalf of Penfolds, overseeing daily workflow and prioritisation
* Leads development of brand playbook, guidelines and design principles
* Manage global media strategy and global media partnerships
* Lead the creative for key hype campaigns, media partnerships and global sponsorships
* Coach to deliver consistent and improved capability standards across the team
* Management of A&P budgets to deliver brand goals with optimum efficiency and ROI
About you
With proven experience managing large scale campaigns, multichannel content creation and/or partnerships with a focus on creativity and executional excellence. This will compliment your ability to create compelling messages, built on insights and adaptable for different demographics & markets
* 10+ years Brand Management or Consumer Goods experience at a similar level; luxury or alcohol industry experience highly desirable
* Ability to inspire and build a team around a common vision. To drive brand and media innovation
* Experience in media strategy and execution
* Experience in global campaign management and content creation
* Experience managing a team
* Experience building and managing agency partnerships (internal and external)
* Ideally experience working across more than one market / region
* High level of stakeholder engagement
Why you\'ll love it here
* Our culture is built on bringing our whole selves, being courageous and delivering together – it's our DNA and the heart of who we are at TWE.
* We prioritize your growth with access to global career opportunities and structured programs designed to support your health, wellbeing and careerdevelopment.
* Enjoy the world's most desirable wines through our generous employee product allowance
* Plus, you\'ll get an extra day off each year with your "TWEforME Day" – a day to spend however you choose!
We offer a range of great benefits such as flexibility, rewards and discounts and health and well-being initiatives. To find out more, click here.
It takes all varietals!
At TWE, we proudly celebrate diversity and are committed to being an equal opportunity employer. Our goal is to build a workforce that reflects the diversity of the consumers who enjoy our products.
All qualified applicants will be considered for employment regardless of age, race, color, religion, sexual orientation, gender identity, national origin, or disability. If you require any assistance to be included in our process, please contact, quoting the job title and reference number.
Apply Today!
We do move quickly at TWE and continually review applications, so if you don't want to miss out, please apply today!
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