The Role:
We are seeking a skilled Digital Marketing Specialist to lead the strategy and execution of search engine and paid advertising campaigns across Google Ads, Meta Ads, and Microsoft Ads.
You will leverage your expertise in SEO, SEM, audience targeting, and conversion optimization to drive high-quality leads.
Your Key Responsibilities include developing and implementing data-driven search engine and paid marketing strategies, managing, optimizing, and scaling paid campaigns, conducting deep keyword research and audience segmentation for precision targeting, designing and refining ad funnels to maximize conversions and ROI, running A/B tests to optimize ad copy, landing pages, and targeting strategies, analysing campaign performance—monitor key metrics like CTR, CPA, and conversion rates, then implementing optimizations, working closely with Google and Meta account managers to enhance campaign effectiveness, and keeping ahead of industry trends in search engine marketing (SEM), SEO, and paid acquisition strategies.
What We Offer:
* A creative, strategic mindset, focused on executing high-impact campaigns that drive measurable results
* Hands-on role in a growing company with a high-performing, collaborative team
* Modern office environment
* Flexible work hours
We are looking for someone with a strong background in search engine and paid marketing strategy and execution, expertise in Google Ads, Meta Ads, Microsoft Ads, and paid acquisition channels, deep analytical skills—experience optimising campaign performance through data insights, SEO and SEM knowledge, including tracking, attribution models, and reporting tools like Google Analytics, Tag Manager, etc.
We value teamwork, innovation, and continuous learning. If you have a passion for digital marketing and enjoy staying up-to-date with the latest trends and best practices, we would love to hear from you.