Overview
This is far more than a traditional marketing role. You'll be responsible for driving brand awareness, social media growth, lead generation, event engagement, and market visibility while helping shape the future of real estate marketing through technology, AI, content, and community building. Working directly alongside leadership, you'll have the opportunity to influence strategy, build brand presence, and contribute to the growth of a business with ambitious expansion plans.
The Opportunity
This role is perfect for a marketer who thinks beyond brochures and advertising. You'll oversee marketing initiatives designed to generate real business outcomes — more exposure, more enquiries, more inspections, more buyers, and ultimately more sales. From social media growth and project marketing campaigns to events, automation, and brand strategy, you'll play a key role in building a highly visible and influential property brand.
Key ResponsibilitiesSocial Media & Content Strategy
* Manage and grow social media platforms including Instagram, Facebook, TikTok, YouTube, LinkedIn, Xiaohongshu, and WeChat Channels
* Develop content calendars and growth strategies
* Monitor analytics, engagement, reach, and performance metrics
* Identify influencer, partnership, and collaboration opportunities
* Drive audience growth and enquiry generation through content
Project & Property Marketing
* Coordinate marketing campaigns for residential developments and property sales
* Manage branding, brochures, websites, signage, floor plans, and marketing collateral
* Coordinate photography, videography, and digital campaign delivery
* Ensure campaigns are delivered accurately and on schedule
Events & Brand Growth
* Coordinate project launches, buyer events, networking functions, and community initiatives
* Drive attendance, engagement, and lead generation outcomes
* Strengthen brand visibility and market presence
Leadership & Marketing Operations
* Coordinate designers, videographers, copywriters, photographers, and external suppliers
* Manage workflow, deadlines, and campaign delivery
* Ensure marketing projects are executed efficiently and to a high standard
AI & Innovation
* Utilise AI and automation tools to improve productivity and marketing performance
* Explore new technologies and innovative marketing approaches
* Help drive future-focused marketing initiatives across the business
About You
* 3+ years marketing experience
* Strong digital marketing and social media expertise
* Excellent project management and organisational skills
* Experience coordinating campaigns and multiple stakeholders
* Commercially minded with a growth-focused mentality
* Passionate about branding, content, and business development
* Strong communication and leadership skills
* Experience within property, project marketing, or real estate highly regarded
* AI, automation, and workflow optimisation experience highly desirable
What's On Offer
* Competitive salary package plus performance bonuses
* Direct access to leadership and strategic decision-making
* Dedicated designer and video production support
* Exposure to major residential developments and projects
* Modern technology, systems, and marketing tools
* Career progression within a growing business
* High-performance, innovative team environment
* Opportunity to make a genuine impact on brand growth and business success
Apply Now
If you're ready to step into a strategic leadership role with one of the most forward-thinking franchise groups in the real estate industry, click Apply or contact Rhiannon Cook on 0435760038 for a confidential discussion.
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