Head of Marketing Position
We are seeking a seasoned marketing professional to lead our B2B marketing efforts. As Head of Marketing – B2B, you will play a pivotal role in shaping and driving marketing strategy to support commercial growth.
* This includes leading all marketing initiatives across B2B channels, guiding the Marketing Manager – B2B, and collaborating with the leadership team.
About the Role
The successful candidate will be a strategic thinker who can also roll up their sleeves when necessary, blending creativity with commercial acumen. You will drive the development and execution of the B2B marketing strategy aligned with company objectives.
* You will define positioning messaging and value propositions for B2B audiences, champion the annual and quarterly B2B marketing calendar, and set monitor and report on key B2B marketing KPIs.
Responsibilities
Your key responsibilities will include:
1. Developing and owning the B2B marketing strategy
2. Defining positioning messaging and value propositions
3. Championing the B2B marketing calendar
4. Setting and monitoring KPIs
5. Providing strategic insights into market opportunities competitor activities and customer needs
Requirements
To succeed in this role, you will need:
* Proven experience in B2B marketing
* Strategic thinking and planning skills
* Creative problem-solving ability
* Strong communication and leadership skills
This is an exciting opportunity for a motivated and results-driven individual to join our team and contribute to our growth and success.