This is an open application job, which means the role is not currently available but will be in the future (we can't say when).
If you applied to the role, you'd be invited to the 1st chat when you're a right fit, then the recruitment process stops there, and will be resumed once this role is opened.
Overview
How to tell if this job is the right fit
You wish to work in an environment where colleagues are professional, good at what they do, funny, supportive, and focused on product development and performance
You are independent, self-directed, and value work that allows you to be creative
You want to keep your industry knowledge ahead of the market
You breathe digital and yearn for an workplace of like-minded people
Congratulations!
You just found the right place.
What In Marketing We Trust is all about
We\'re a technical performance marketing agency, and we exist to solve tough problems in marketing.
We bring an engineering mindset to complex marketing situations to deliver scalable performance that generates an exponential return on investment.
Trust is in our name and is our guiding principle.
To deliver on our purpose, we conduct our business by the following Code of Ethics:
Build trust through every interaction with every person
Always deliver in the best interest of our clients
Invest in the success of every team member
Build long-term relationships with our partners
Delivering these foundational codes will fund our continued growth.
What our internal culture looks like
Let\'s hear from our employees on why they chose to join and stay:
A good management team creates growth opportunities, embodies company values, and understands people\'s pain points
A nice, dedicated, supportive (and funny) team with years of experience, therefore, really good at what they do
Flexibility in working hours, working location, no micromanaging, and you can take full ownership of your work
Very good processes and clear expectations
About you
You are an experienced paid media specialist, handling various client accounts.
You are focused on delivering results and have a strong focus and understanding of the commercial and strategic aspects of paid media and market knowledge.
Deliver projects on key (based on scale or strategic importance to IMWT) accounts.
What am I accountable for?
Individual Key Objectives
Retain and grow key accounts.
Engage in company objectives
Functional Objectives
Manage client accounts and meet their expectations, enabling potential growth of the account (through an increased range of services provided or an increase in the scope of established services).
Ensure client satisfaction
Manage client budgets (retainers and projects)
Responsibilities
Campaign delivery across paid media platforms i.e. Google Ads, Meta, LinkedIn etc.
Manage media budgets
Write best practice ad copy
Review search queries
Ongoing campaign optimisation
Campaign builds and expansion
Provide market insights & best practices
Client work-in-progress meetings with Pod Leader
How will I be measured?
Individual Client Utilisation - 80%
Expansion Opportunities - 2 per client per year
Engaged in OKRs - yes
Meeting/ Exceeding Client KPIs - 80%
KPIs will be tracked as part of the company OKR system and are performance indicators.
Quarterly review and update of OKRs and KPIs will enable the employee and management to regularly review performance and ensure an open and ongoing dialogue about performance.
What success looks like for this role.
Deliver on agreed scopes of work
Provide market insights for questions you should be able to answer on an ongoing basis.
What does success look like for my client\'s business goals?
What signifies success, and how can we measure it?
What are the business challenges my client is facing?
How do we overcome these challenges?
Are the clients satisfied?
Who you\'ll be working with
Paid Media senior specialists & the Head of Paid Media
Client\'s internal marketing team
The Client Services team
The Corporate Services team for daily operations
The Business Development team for sales pitching
What knowledge and skills are required to be successful
This is a critical hands-on position with plenty of scope for development driving forward our efforts in this space and the ideal candidate has the demonstrated ability to ensure successful service delivery and build customer success.
Skills and Experience
In-depth PPC/ Media knowledge & significant experience running ad campaigns
Good knowledge of different engines and platforms: Google Ads, Bing Ads, Facebook & Instagram, Linkedin
Familiarity with marketing to the B2B audience
Strong analytical skills
Proven experience/ ability to present information effectively to a range of audiences
Excellent attention to detail
Ability to lead multiple projects at the same time
Must have the ability to effectively communicate and collaborate
Ruthless focus on meeting time vs. budget objectives
Additional Skills & Abilities
Must be able to work unsupervised, be flexible
High level of attention to detail, quality, and effective verbal and written communication skills along with excellent follow-through
Requires independent effectiveness, taking initiative, strong influencing and driving knowledge
Must have the ability to effectively communicate and collaborate
Focus on meeting time vs. budget objectives
Strong ability to multitask between several client accounts
Relentless curiosity and an inquisitive mind
Position title: Paid Media Specialist
Department: Digital Delivery
Report to: Head of Paid Media
Direct report: N/A
Days/Hours: Full time | Fixed Term
Employment type: Full-time if you live and work in Australia with an AUS tax number.
Contractor If you\'re outside of Australia and don\'t have an AUS tax registration number.
Please see the difference in our FAQ.
Targeted timezones/locations: GMT+7, +8, +9, +10, +11, +12
Note: only applications within the targeted time zones/locations are processed.
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📌 (Open Application) Paid Media Specialist
🏢 Inmarketingwetrust
📍 Toowoomba