Applications closing on 18 February 2026, 05:00 PM
Job TypeFull Time
Package$97,420 - $102,832
Position Description PD-Twelve-Apostles-Retail-Manager-Feb-(PDF, 249KB)
About The Role
We are seeking an experienced, hands-on and commercially savvy Retail Manager to lead day-to-day retail operations within the Twelve Apostles Visitor Centre. This pivotal role is accountable for driving retail performance, delivering a compelling and high-quality product offer, and enhancing the overall visitor experience while supporting sustainable and regenerative tourism outcomes at one of Australia's most iconic natural destinations.
This is more than a retail leadership role — it's a once-in-a-generation opportunity to help open, shape and operate a brand-new retail experience at one of Australia's most recognised natural icons. As part of the foundation team for the opening of the new Twelve Apostles Visitor Centre, you'll play a key role in curating a retail offer that reflects place, tells meaningful stories and leaves a lasting legacy for millions of visitors for decades to come.
Key Accountabilities
Reporting to the Twelve Apostles Precinct General Manager, the Retail Manager plays a key leadership role within the precinct, contributing to operational coordination, duty management and the delivery of an exceptional visitor experience.
In essence, the Twelve Apostles Precinct Retail Manager is accountable for:
Retail Operations & Performance: Lead day-to-day retail operations, ensuring exceptional presentation, service standards and operational efficiency.
Commercial Performance: Drive retail revenue, manage the retail P&L and optimise performance through effective merchandising, pricing and stock control.
Product Development & Procurement: Curate and evolve a compelling retail offer aligned to precinct values, visitor expectations and local, ethical and sustainable sourcing.
Retail Strategy & Continuous Improvement: Develop and implement retail strategies that enhance performance, respond to visitor insights and support precinct objectives.
People Leadership & Capability: Build and lead a high-performing retail team through effective workforce planning, training and performance development.
Safety, Compliance & Governance: Ensure retail operations meet all safety, compliance and emergency management requirements.
About You
You are an experienced retail leader who thrives in fast-paced, high-volume visitor environments, balancing strong commercial outcomes with high-quality service, sustainability and care for place.
Experience implementing sustainable, ethical or locally focused procurement strategies will be highly regarded.
You Will Bring
Tertiary qualifications in retail management, business, hospitality, tourism or equivalent experience.
Significant experience (minimum 5 years) in retail management within high-volume visitor, tourism or customer-facing environments.
Proven experience managing retail P&Ls, budgets, forecasting and commercial performance.
Strong experience in product development, procurement, supplier management and stock control
A visitor-focused approach with strong communication and collaboration skills.
A proactive, adaptable and solutions-focused mindset that thrives under pressure.
Proven experience leading, training and developing teams, with a strong track record of building a high-performance culture and delivering exceptional customer service.
About The Great Ocean Road Coast And Parks Authority
The Great Ocean Road Coast and Parks Authority is the dedicated Victorian Government entity entrusted with the care, protection and sustainable management of one of Australia's most breathtaking and culturally significant coastal regions. Established under the Great Ocean Road and Environs Protection Act 2020, GORCAPA was created to address the complex and fragmented management of the coastline and ensure the long-term conservation of this iconic landscape.
GORCAPA is responsible for managing more than 170,000 hectares of coastal reserves, National Parks, Marine Sanctuaries and foreshores stretching along 355 kilometres of stunning coastline. This includes high-profile sites such as the Twelve Apostles Visitor Experience Precinct and Cape Otway Lightstation, as well as local ports, community reserves and critical marine environments.
At the heart of its work is a commitment to protect the unique environmental, cultural, heritage and community values of the region. GORCAPA partners deeply with Traditional Owners, local communities and stakeholders to integrate cultural knowledge, ensure environmental stewardship, support sustainable visitation and build lasting benefits for regional economies and generations to come.
Applications Require
A current Resume
Cover Letter
If you're driven by purpose, passionate about visitor experience and ready to lead at destination scale, we'd love to hear from you.
Apply now and help shape the future of one of Australia's most extraordinary places.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Sales and Business Development
Industries
Government Administration