We're looking for a Marketing Lead to truly own Global Prime's growth engine, end to end. Reporting to the Head of Marketing, you'll be responsible for dreaming up, launching, and continuously improving growth initiatives across performance marketing, brand, lifecycle, content, and product-led growth. This is very much a builder role, not a delegator role. You'll get your hands dirty early, running campaigns, writing the copy, and owning the customer lifecycle with a clear path to scaling both the brand and your role as revenue grows. You'll have access to the world-class design, development, and operational muscle of the wider Fusion Markets team, work closely with a dedicated Global Prime sales partner, and still personally drive day-to-day execution, shape the Global Prime voice, and own the marketing tech stack.
A bit about us....
Founded in 2010, Global Prime is an ASIC-regulated FX and CFD broker with traders in over 160 countries around the world, dedicated to democratising access to the financial markets for all. Sister brand to Fusion Markets and Day1x (of which our clients trade over $350 billion of notional volume on our trading platforms worldwide). We've got big dreams, deep expertise, and a high bar for the talent we work with. And yes, finance might be serious, but we try not to be! We care deeply about our clients, our craft, and the people behind it all!
What you will own..
* End-to-End Campaign Execution: Conceive, build, and launch campaigns across Email, Paid Social, and Search. You don't just "manage" the strategy; you log into the platforms and pull the levers.
* Copy-Led Brand Strategy: Write high-converting, empathetic copy that speaks to the trader persona. You are the custodian of the Brand Voice - moving us away from generic finance jargon to authentic, transparent communication.
* MarTech & Data Ownership: Own the marketing stack. You are responsible for ensuring data integrity between our trading servers and our marketing tools. No "black box" marketing.
* Cross-Functional "Bridge Building": Act as the primary liaison between Global Prime and the wider Fusion Markets shared resources. Translate marketing requirements into clear specs for other departments.
* Responsible Scaling: Manage the Global Prime marketing budget with an "Owner's Mindset." Validation comes before scaling. Your goal is to maximize the efficiency of your own output until the business volume necessitates hiring a team under you.
What we are looking for...
You are a senior operator who is tired of bureaucracy and misses the tools. You have deeply experienced the difference between 'talking about strategy' and 'executing it,' and you prefer the latter. You are looking for a role where you can own the outcome without being bogged down by politics & you truly understand the reality of a startup inside a corporate!
* 5+ years in Marketing with a mix of Strategy and Execution.
* The "Double Threat": You are an excellent Copywriter AND you are technically literate. You can switch from writing a creative brief to troubleshooting a Zapier webhook.
* Proven track record of driving growth in a fast-paced environment where you were the primary executor, not just the manager.
* Proven experience managing complex CRM tools. You understand event triggers and customer journeys.
* The ability to assess a problem and decide: "Do I do this myself, or is this big enough to pitch to the Fusion Design/Dev team?"
* Experience in FX/CFDs or Fintech is highly valued.
Life with us...
We give you more time for what matters.
* Enjoy 2 Work from Anywhere Weeks each year, plus earn 1 extra day of annual leave for every year you stay with us. Stick around for 3 years? That's 3 bonus days annually!
* Flexible in office hours: Start early, finish early. Simple. We also WFH one day a week, except for Mon & Fri (that's when the magic happens in the office). To help you hit the ground running, new starters join us in the office full-time for the first 90 days.
* Quarterly volunteer days: Give back to causes you care about.
We invest in your growth and wellbeing.
* Annual health checks at Everlab: Access to a world-class wellness and longevity clinic for in-depth health checks and support.
* 3 psychology sessions per year on us because your mental health matters.
* $1,000 annual learning budget to use on professional development or training that inspires you.
We foster a culture you'll LOVE!
* Quarterly team events: we love a good party. Whether that's at some of Melbourne's best restaurants, a go-kart track or painting classes.
* Bimonthly team lunches & great in office perks: think pool table competitions, morning teas, and fortnightly Friday drinks.
Fusion Markets is an equal opportunity employer and we handle all applications confidentially. While we're grateful for every submission, only shortlisted candidates will be contacted.
#J-18808-Ljbffr