Chief operating officer - snap fitness

Our Client

Snap Fitness APAC is one of the most recognised fitness brands across Australia and New Zealand and part of Lift Brands, a leading global health and wellness franchise organisation. With a strong franchise footprint, established brand presence and clear growth agenda, the business is focused on building high‑performing clubs, engaged members and profitable franchise partnerships across ANZ.

The role

The Chief Operating Officer reports to the CEO and is responsible for leading operational performance across ANZ, supporting the next phase of growth. This highly visible leadership position is accountable for driving club performance, lifting operational standards and enabling franchisees to build sustainable, high‑performing businesses that reflect the Snap Fitness brand.

The COO will lead the ANZ Operations function, including National Operations Managers, and work closely with Marketing, Product and Franchise Development to improve member growth, retention and network performance. The role oversees both franchised and corporate‑owned clubs, ensuring alignment between strategy, execution and commercial outcomes. A key focus is strengthening operational discipline, leadership capability and franchisee engagement to support sustainable scale.

Key Responsibilities

• Lead operational performance across the ANZ network, ensuring consistency, execution and alignment to strategy
• Partner with franchisees to improve club performance, profitability, member experience and compliance
• Support delivery of the growth agenda, including network expansion and new club openings
• Lead and develop the ANZ Operations team, building capability, accountability and a high‑performance culture
• Partner cross‑functionally to drive member growth, retention and overall network performance
• Oversee franchised and corporate‑owned clubs, ensuring strong operational standards and commercial outcomes
• Contribute to the executive team, shaping strategy and translating priorities into outcomes

Requirements

The successful candidate will have experience at a COO, GM, Director or Head of Operations level within a large, multi‑site or franchise‑led environment. While franchise experience is highly regarded, candidates from Retail, Healthcare or QSR are also considered. A strong commercial mindset and the ability to balance operational execution with broader strategic priorities are essential. The role demands a visible and influential leader with strong emotional intelligence, sound judgement and the skill to engage franchise owners, club teams and executive stakeholders.

What’s on Offer

• High‑impact leadership role with genuine influence across operations, growth and strategy
• Opportunity to shape the next phase of performance and maturity for a recognised ANZ fitness brand
• Work closely with an ambitious CEO and leadership team in a business with a clear growth agenda

Contact

Please click APPLY NOW or contact Chris Barr on 04•• ••• 839 or at chr•••@sde.com.au.

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