Company Overview
DiDi Global Inc. is the world's leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra‐city freight, and financial services.
DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world's transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.
Team Overview
As our Senior Communications Manager, you'll lead the charge in raising awareness and telling DiDi's story across Australia and New Zealand. From bold, consumer‐led PR campaigns to strategic storytelling that shapes how we show up in market, you'll bring creativity and clarity to everything we do.
Reporting to the Head of External Affairs, you'll play a key role in driving our communications strategy, helping to build brand favourability, manage reputation, and keep DiDi front of mind in a competitive rideshare landscape. You'll also support the day‐to‐day running of our PR function, working closely with internal teams and external partners to deliver standout results.
This is a role for someone who thrives on variety and challenge. The Australia and New Zealand market is growing rapidly, and we're looking for a creative, driven and agile PR expert who's excited to grow with it. You'll bring a strong track record in public relations or communications, along with a genuine passion for crafting stories that cut through.
Role Responsibilities
* Lead the development and execution of high‐impact consumer and corporate PR strategies that elevate brand awareness and strengthen DiDi's presence across Australia and New Zealand.
* Lead the day‐to‐day management of our PR agency.
* Collaborate closely with the marketing function to amplify campaigns and partnerships through a PR lens, driving additional reach, engagement and earned media coverage.
* Align and communicate PR strategy across internal stakeholders, including local and global teams, ensuring clarity and consistency.
* Oversee media monitoring and reporting in partnership with our PR agency, turning insights into actionable recommendations.
* Manage budgets and administrative processes.
Role Qualifications
* 7+ years' experience in PR, communications or a related field.
* Strong written and verbal communication skills.
* Solid understanding of the media landscape across Australia and New Zealand.
* Proven strength in shaping and executing effective PR campaigns.
* Ability to turn data and insights into impactful campaigns.
* Highly organised, adaptable and able to manage multiple priorities in a fast‐paced environment.
* Proactive, self‐starter with strong initiative and creativity.
* Confident working independently and influencing stakeholders at all levels.
* Interest in tech, startups or high‐growth industries (experience a bonus).
* Collaborative, accountable and values‐driven team player.
EEO Statement
We are committed to building inclusive and diverse teams. At DiDi, we believe that our differences are our biggest source of strength. That's why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.
Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion, and beliefs, or any other status protected by applicable laws wherever we operate.
We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that's how we create better products and services, make better decisions and better serve the communities we're a part of.
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