About this role
This role offers an exciting opportunity to contribute to Museums Victoria's mission by supporting the Media and Communications team in delivering high-impact public relations and communications strategies. Working under the guidance of a Senior Media and Communications Officer, the position focuses on promoting Museums Victoria's exhibitions, programs, events, and the groundbreaking work of the Museums Victoria Research Institute. The successful candidate will play a key role in shaping and enhancing the public image and reputation of the organization, driving visitation, and increasing public engagement through strategic campaigns and activations across a diverse media landscape.
About Museums Victoria
At Museums Victoria (MV), every day is a new chapter in a book of discovery. With more than 3 million admissions across our sites every year, Museums Victoria is the most visited museum organisation in Australia and New Zealand. We're not just about exhibits; we're about experiences that inspire, challenge, and amaze. From the awe-inspiring Melbourne Museum, culturally significant Immigration Museum, mind-blowing Scienceworks, and the historic Royal Exhibition Building, we're a team that turns curiosity into reality.
The successful applicant will have
* Proven administration skills and ability to manage multiple priorities.
* Demonstrated ability to work as part of a team and establish good relations with others; including internal and external stakeholders.
* Strong communication skills, both written and verbal.
* Demonstrated thorough understanding and keen interest of the media landscape, including online, TV, radio, print, online and social.
* Strong interest and understanding of current social media platforms and the various formats of posts.
* Creative thinking as well as creative content production skills in video or photo production and written communications.
* Knowledge and understanding of current trends in cultural, arts, media, leisure, tourism and related industries.
* Analytical and data interpretation skills.
* Relevant tertiary qualifications in journalism, communications, public relations, marketing or possess equivalent experience in one or more of these fields will be highly regarded.
Key duties
* Assist the Marketing and Communications department with the implementation of campaign strategies.
* Provide administration assistance and support to the media and communications team in the areas of invoicing, budget tracking, media monitoring and reporting.
* Proactively manage and triage the media inbox and manage incoming media enquiries with the support of Senior Media and Communications Officers.
* Develop communications materials and assets for distribution, including drafting media releases, eDMs, pitch plans and related materials.
* Supervise media and production agencies visiting Museum Victoria venues and ensure they comply with filming and photographic guidelines.
* Contribute to MV's social media presence by working with the digital team and sharing engaging, relevant content that the Media team is working on.
* Assist cross-functional teams in the development and delivery of assets across media, marketing and social media to promote small-scale public programs and exhibitions.
* Proactively monitor media coverage and manage KPI reporting to ensure all activity is captured.
* Create and contribute to media reports and perform basic data analysis to contextualise and assess outcomes of activities, including weekly media reports, board reports and post campaign reports.
* Assist with internal communications channels including Town Hall meetings, Viva Engage, Musenet and more.
* Liaise with influencers / influencer agencies to coordinate visits at each museum site and track results.
* Assist with the coordination of events including guest list / RSVP management and invitation distribution.
* Contribute to a positive team culture and support key divisional activities.
* Comply with Museum Victoria's policies and procedures and with relevant legislation and regulations.
Location and terms
Closing Date: 26/03/2026 12:00 am
Location:
Institution:
Salary: $60,295 – $68,864
Employment status: Approx 12 months
Contact name:
Contact email:
Expiry note: This listing does not imply an active application process beyond the stated closing date.
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