Join to apply for the Principal UI Designer role at Bupa Australia .
Bupa is committed to being a world‑class, customer‑centric healthcare company. To bring this ambition to life, we are evolving how we do things to create value for our customers now and into the future, helping them live healthier and happier lives. Just imagine the impact you could make.
How will you make an impact?
As Principal UI Designer, you'll provide senior leadership in UI design across Bupa's web ecosystem. You'll shape the strategic design vision, guide craft quality, and ensure consistency across digital portfolios.
You'll partner with product, engineering, research and content teams to define UI architecture, evolve design standards and embed enabling platforms. Your leadership will help deliver scalable, inclusive and customer‑centred experiences.
The role can be based in Greater Melbourne, Brisbane or Sydney, with hybrid working arrangements (a mix of working from home and in‑office collaboration).
Your key responsibilities will include: Define and communicate a strategic UI design vision that aligns with business goals and drives enterprise value.
Lead UI design across digital portfolios, setting standards that reduce duplication, improve delivery efficiency, and lift experience quality at scale.
Shape and govern UI frameworks, patterns and architectural models for scalable, accessible and coherent experiences.
Champion usability, accessibility (WCAG 2.2) and inclusive design practices across all products and platforms.
Foster a strong design community by leading Communities of Practice, sharing knowledge, and supporting career growth.
Collaborate with product, engineering and platform teams to integrate UI design into delivery and enterprise systems.
Ensure alignment with enabling platforms such as design systems, content models and accessibility frameworks for scalability.
Stay ahead of emerging trends and technologies, continuously evolving UI design standards and practices.
About you
You're a seasoned design leader passionate about creating exceptional user experiences and shaping strategic design direction. You combine deep expertise in UI frameworks and accessibility with strong leadership skills, guiding teams and influencing enterprise‑level decisions. You thrive in complex environments, balancing business goals with customer needs, and are confident in driving design excellence across portfolios.
Key skills & experience required: 10+ years of experience in product, mobile or UI design roles, including leadership across large‑scale programmes.
Proven expertise in UI frameworks, systems, architecture and accessibility standards (WCAG 2.2).
Strong leadership in design strategy, portfolio alignment and mentoring senior designers.
Advanced skills in user research, information architecture and design thinking methodologies.
Experience with agile delivery and multidisciplinary collaboration in complex environments.
Excellent stakeholder engagement and executive communication skills to influence decisions.
Commercial acumen and customer‑centric mindset, balancing business outcomes with user needs.
What's in it for you
We reward our people and celebrate their success. From initiatives that develop careers to looking after our people's health, wellbeing and futures, the Viva Healthier and Happier program provides health benefits for everyone who works at Bupa, no matter their role. We want to support our people to be the healthiest and happiest versions of themselves.
At Bupa your wellbeing, identity and personal story are respected and valued. We continue to build teams that reflect the diversity of the communities we serve. Bupa is committed to providing equal opportunities and fostering a workplace and environment that is free of discrimination, bullying and harassment.
We actively encourage applicants from all backgrounds and experiences, including Aboriginal and Torres Strait Islander peoples, veterans, people with disabilities and LGBTQIA+ applicants.
We are dedicated to removing barriers to participation. If you need any reasonable adjustments during the recruitment process, or if you'd like to discuss how this role can be flexible for you, please let us know so we can support your participation on an equitable basis.
Seniority level Mid‑Senior level Employment type Full‑time Job function Design, Art/Creative and Information Technology Industries Insurance and Hospitals and Health Care Referrals increase your chances of interviewing at Bupa Australia by 2x.
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