Healthcare Copywriter Role
This role involves crafting compelling healthcare-related copy that resonates with patients and drives desired outcomes.
We are seeking a skilled Conversion Copywriter to join our Product Growth team for Juniper Australia, responsible for Conversion, Retention, and Cross-sell. Your copy will drive these metrics while building patient trust across every patient touchpoint: landing pages, purchase pages, emails, questionnaires, program pamphlets, in-app content, etc.
This position requires writing copy that performs - built on insights, backed by testing, and aligned with our mission to make healthcare accessible and human.
About the Role (What You'll Be Doing)
* Own conversion copy across key patient touchpoints from webpage to onboarding to long-term retention
* Translate complex health topics into hyper-clear messaging that builds trust and drives action
* Spot and fill gaps in persuasive arguments (identify where we need to source testimonials, statistics from new research, expert quotes, etc.)
* Synthesise real patient insights (interviews, reviews, research) to shape persuasive, patient-first messaging
* A/B test your work and optimise it using data and best-practice techniques
* Ensure consistency in tone, narrative, and brand messaging across channels and formats
* Collaborate closely with design, lifecycle, product and growth teams to shape and scale the patient experience
* Unlock your time by building AI into your approach
Required Skills and Qualifications
* You bring extensive experience writing conversion-focused copy for D2C brands, and have an instinct for messaging that converts
* You've written across an entire customer journey, so you (a) know how to thread cohesive messages throughout and (b) can pivot tactics and best-practice to each stage of the journey
* Specific experience with landing page optimisation, email marketing, and UX writing preferred
* You're a sharp, empathetic writer who can balance clarity with persuasion
* You're experienced with AB testing and are energised by data, feedback, and iteration - you see every word as testable and every result as a learning opportunity
* You have a strong sense of ownership, you're curious, and you believe that collaboration and feedback leads to better outcomes
* You're efficient, and can identify what matters most in ambiguous situations
Benefits
* Our teams are incredibly passionate - Our talent bar is high and our work ethic is strong. You'll get to stretch yourself everyday and work amongst people who care deeply about our patients. You'll be given autonomy to tackle interesting problems and receive regular feedback from a supportive team
* We move at incredible speed - You'll work with team mates who build in the open by sharing their work freely, this helps us learn and iterate quickly so we can deliver high quality outcomes faster than our competitors. You'll spend a lot of time outside of your comfort zone learning and iterating frequently, we wouldn't have it any other way
* We will invest in your career - You'll get access to an annual professional development budget, mentors and buddies to ensure that you have the support you need to level up. You can expect regular performance and pay reviews as your career grows.
* We play as hard as we work - From our annual Eucalympics (Olympic themed hackathon), monthly health & fitness allowances, free weekly barista coffees, funded social clubs, quarterly rooftop parties and weekly catered fireside chats, we know how to let our hair down
* We'll have your back when you need us the most - You'll be able to lean on a range of leave offerings to support you when needed, this includes: personal health and professional development leave, a generous parental leave that offers 20 weeks paid leave for a primary carer, additional miscarriage leave, as well as our Employee Assistance Programme
At [Company], we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process.