About the Role Reporting to the Head of Strategic Product & Digital Marketing, you’ll be responsible for leading the product marketing strategy for BOQ, VMA, and ME Everyday Banking portfolios. You’ll collaborate with key internal stakeholders - including Product, Digital & Performance Marketing, Customer Marketing, Brand, and our Web teams – on creative and media strategies, ensuring integrated campaign planning to shape marketing programs that drive customer engagement and brand growth. Key Responsibilities: Marketing Planning & Execution – Define and implement strategic marketing plans for transaction and savings products. Creative & Media Strategy – Develop and execute compelling marketing campaigns. Cross-Functional Collaboration – Work closely with internal teams to align marketing efforts with business objectives. Commercial Acumen – Leverage forecasting, reporting, and analysis to optimise marketing performance. Customer Engagement – Drive engagement and acquisition through existing BOQ, VMA, and ME customer base. About you You are a strategic marketing leader with a deep understanding of brand positioning, customer engagement, and commercial performance. You thrive in a fast-paced, multi-brand environment, balancing big-picture strategy with short-term business objectives. Your expertise in strategy, planning, forecasting, and analytics enables you to make data-driven decisions that drive growth. You have a strong commercial acumen, with experience in budget management, performance tracking, and reporting to optimize marketing effectiveness. Collaboration is at the heart of how you work—you’re adept at influencing stakeholders, working cross-functionally with teams like Product, Digital & Performance Marketing, Customer Marketing, Brand, and Website to align marketing efforts with business objectives. You are a creative thinker, capable of developing compelling creative and media strategies that resonate with customers and differentiate BOQ, VMA, and ME in the market. Your ability to navigate complex challenges, adapt to shifting priorities, and lead with confidence makes you a key driver of success in this role. If this sounds like you and you're looking to join a fab marketing team, working on multi-brand strategies, we'd love to chat! About Us BOQ Group is a truly unique group of challenger brands with a purpose – to provide a genuine alternative to Australian financial services for customers and employees. Our family of brands (Bank of Queensland (BOQ), ME Bank, Virgin Money Australia, BOQ Specialist), each come with their own defined customer audience and brand personality, but share one goal – to build social capital through banking. That’s creating trust with customers, exploring staff potential and believing that tiny gestures and big ideas can change the world for communities. BOQ Group’s inclusive vision is to foster a workspace that values and leverages difference and creates new possibilities, a place where our people feel confident to bring their best selves to work every day. We embrace difference and believe that our workforce should reflect the customers and communities that we serve. Since 2021, BOQ Group is recognised as an Employer of Choice for Gender Equality by the Workplace Gender Equality Agency (WGEA). In 2023, we successfully implemented an innovative Reconciliation Plan, driving positive change and promoting inclusivity across BOQ Group. Our Perks • Flexible working arrangements • Discounted financial products • Salary sacrificing options • Paid parental leave with no minimum • Purchase annual leave • Discounted private health insurance plan • Employee Assistance Program (EAP) • Access to employee network groups focused on First Nations Reconciliation, LGBTQIA, Multicultural, Gender, Early Careers and accessibility • BOQ Group is a member of Pride in Diversity and a participating organisation in the Australian Workplace Equality Index How to Apply To apply for this role at boqgroup, follow the links or apply via our Careers Page. BOQ Group is committed to diversity and an inclusive workforce. Aboriginal and Torres Strait Islander People are encouraged to apply. We celebrate, value and include people of all backgrounds, gender and expressions, sexualities, cultures, bodies and abilities. When you apply, you are welcome to tell us the pronouns you use and please let us know any reasonable adjustments you may need during the interview process. If you are successful for a role with BOQ Group, it is a condition of employment that background screening is completed to ensure that the Bank complies with its obligations under the Anti-Money Laundering and Counter Terrorism Financing Act. These checks may include, but are not limited to: identity, verification, reference checks, criminal background checks, immigration checks, verification of academic qualifications, bankruptcy checks. Please no agency applications.