The primary function of the National Business Manager is to deliver against the company targets of volume (serving units), whilst keeping within company-approved permanent discounts and joint advertising targets. The role plays a critical part in the execution of Red Bull Australia’s retail channel Business Plan strategies and also the delivery against ‘perfect store’ field targets for the responsible accounts.
Woolworths is our largest individual customer, so critically important to full business performance. This role is directly responsible for managing all elements of the customers within the Woolworths Group. The NBM will develop strategic priorities and manage initiatives to ensure ongoing business growth across all banners contained within the Woolworths Group. This role holds key customer ownership, accountability, and responsibility for the delivery of agreed annual business plan targets.
All the responsibilities we'll trust you with:
Execution of Promotional Programs
* Develop and implement National Promotional Programs with key accounts.
* Deliver against retail channel business plan promotional frequency targets.
* Discuss and negotiate promotional off-locations in monthly account reviews within all key accounts.
* Communicate account promotional priorities to all field teams effectively.
* Provide recommendations to maximize sales effectiveness and ROI from customer and consumer activities.
* Provide timely and accurate promotional forecasts externally and internally.
* Process financial claims and manage financial impacts related to responsible accounts.
* Conduct monthly post-promotional analysis of major Red Bull promotions across relevant accounts.
Volume, Forecast & Trade Investment Delivery
* Deliver the monthly business plan for sales volume in serving units across key accounts.
* Understand and participate in the company’s S&OP process and metrics.
* Ensure profitable growth within ambient and cold spaces, using available investments effectively.
* Maintain approved trade investment budgets, including joint advertising budgets.
* Manage monthly trade spend reconciliation.
* Facilitate timely communication of account information to relevant field teams.
Cross-Functional Engagement
* Work with Category Management to translate sales data into useful tools for field teams.
* Assist finance with monthly accruals and reconciliation.
* Support regional operations briefings for State Account teams.
* Collaborate with Supply Chain to meet logistics metrics cost-effectively.
* Coordinate with third-party Vendor Replenishment Managers for optimal outcomes.
* Support other departments like marketing, on-premise, impulse, and eCommerce.
Activation of the 'World of Red Bull'
* Develop and drive major Red Bull events at account level.
* Activate secondary off-location displays and enhance visibility.
* Negotiate barter deals for increased visibility and ROI.
Support the Category Range Reviews
* Assist Category Management during annual Range Reviews.
* Provide insights and strategic recommendations.
* Support the sell-in of new products and planogram updates.
Your areas of knowledge and expertise that matter most for this role:
* 8+ years sales experience in FMCG, with a focus on the Australian market.
* Experience in Retail channel, including Tier 1 Retail customers.
* Advanced negotiation skills with a proven track record.
* Strong technical sales skills: analysis, insights, category management, forecasting.
* Exceptional communication and presentation skills, with strong planning and organization.
* Excellent financial and analytical skills.
* Understanding of category management, marketing, and finance principles.
* Advanced Microsoft PowerPoint and Excel skills, including Temple.
* Experience with Quantium – WOW Scan, Check out & Partnerhub preferred.
* Experience in forecasting, setting, and reviewing sales targets.
* Experience managing budgets and executing growth plans.
Thank you, recruitment agencies. We will be recruiting this role internally.
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