Overview
Rural Products Sales Manager role leading a retail team focused on tailored merchandise solutions and sales growth across the Goulburn Valley/Shepparton region. You will prioritise business development, stakeholder engagement and aligning strategy with opportunity, working closely with clients to understand their needs and provide practical, seasonally relevant solutions. This is a hands-on leadership role overseeing day-to-day retail operations, analysing sales trends, and contributing to long-term business growth. You will report to senior and warehouse management and help align sales strategy with established and emerging markets.
Responsibilities
- Lead, develop and support a retail sales team to deliver on business and customer goals
- Drive sales and identify new business opportunities across rural merchandise categories
- Build and maintain strong B2B relationships with local producers and agribusiness clients
- Analyse seasonal trends and ensure product availability aligns with local needs
- Manage stock, merchandising and compliance with safety and handling standards
- Oversee retail operations to ensure a high-performing, customer-focused environment
About You
- Demonstrated experience in retail management and rural merchandise operations
- A strong background in business development and stakeholder relationship management
- Proven leadership skills with the ability to inspire, coach and lead a team
- Solid understanding of rural products, including animal health and crop protection
- The ability to interpret sales data and trends to inform localised strategies
- A current driver’s licence (essential) and forklift licence (desirable)
About AIRR
AIRR is proud to be part of Elders, the last Australian-listed major agribusiness. We invest in our staff to ensure everyone who joins AIRR is set up to succeed, from training and conferences to access to industry experts offering support and guidance. When you join the AIRR team, you have the backing of an iconic Australian agricultural brand and a team of passionate people supporting you on your journey. We are looking for the next generation to be part of something big and drive our future. For more insight, visit our website at
If you are ready to grow your career with AIRR, please click on 'Apply' today.
For more information, contact Brett Truscott, Retail Network Manager, on, or visit our careers page.
Please note, applications may be shortlisted as they are received. At Elders, we strive to create a safe workplace where everyone can thrive. We encourage talent from all backgrounds, abilities and identities to apply for roles at Elders. We will accept applications from all people with the right to live and work in Australia.
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📌 Rural Products Sales Manager
🏢 Elders Rural Services
📍 Shepparton