Join to apply for the Marketing Manager role at Launch Recruitment
Join to apply for the Marketing Manager role at Launch Recruitment
Purpose Of The Role
Partner with stakeholders to develop bold, strategic briefs and campaigns that drive strong commercial outcomes and lasting brand impact.
Purpose Of The Role
Partner with stakeholders to develop bold, strategic briefs and campaigns that drive strong commercial outcomes and lasting brand impact.
Role Responsibilities
* Deeply understand customer needs by working closely with customer strategy and insights & analytics
* Understand the competitor landscape, cultural trends, customer insights and company dynamics that could inform strategic marketing approach
* Work with stakeholders across key business areas to understand priorities, performance, capability launches and new product development
* Develop strategic briefs which are used by advertising, media and digital agencies to mobilise activity in market
* Work on annual planning processes to support our strategy and drive continual improvement through a test and learn approach
* Map the customer journey and work with key internal stakeholders to ensure a seamless campaign experience that maximises commercial return
* Monitor and regularly report on portfolio performance, identify opportunities to optimise in-flight performance to ensure hit target
The Successful Candidate Will Have
* Experience in leading indirect & diverse cross-functional teams by understanding differing objectives and goals, and translating these into common priorities to create alignment Excellent presentation, communication and influencing skills including experience in presenting to senior management Strong understanding of customer insight, customer segments and buying behaviours
* Strong understanding of key marketing disciplines including retail, advertising and digital acquisition performance
* Full Australian Working rights
Please reach to Jaz, if you would like to find out more (email protected) or alternatively call 0421 881 268
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Contract
Job function
* Job function
Marketing and Sales
* Industries
IT Services and IT Consulting, Technology, Information and Internet, and Software Development
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