The Role
The Marketing Coordinator is responsible for the coordination and implementation of Marketing and Communications campaigns across different business units of Amana Living. The role is responsible for the coordination of the organisation's marketing and communication activities, including collateral, brand style guide, internal and external communications, administration, websites, social media, publications and campaign management. Based at the Head Office in Subiaco, this is a part‐time position requiring working from 8:30am to 4:30pm Monday, Tuesday and Friday and demands strong skills in campaign execution, performance monitoring, and strategic brand positioning.
Key Responsibilities
Marketing
* Assist with delivering Marketing Strategy and Plan across all of Amana Living's businesses (Aged Care, Training, Recruitment and Catering divisions).
* Assist with brand positioning, creative development, media and research implementation – coordinate inputs, feedback and ideas from other teams and partners.
* Track KPIs and analyse data to make recommendations that will optimise performance.
* Build an intimate understanding of the service and product features of each of the business divisions and translate to user benefits.
* Maintain distribution of marketing collateral to key business areas (brochures for head office, residential locations, day clubs and external stakeholders where required).
* Ensure all marketing and client‐facing communications align with the brand style guide.
* Own and drive action plans and calendars such as a social, content, directories and events calendar.
* Demonstrate brilliant project management – timelines, liaison with agencies, project logistics, meeting or workshop coordination, pre‐prod for shoots, etc.
Social Media
* Create a social marketing strategy and implement content, paid social and SEO topics. Liaise with agency partners.
* Manage all of Amana Living's social platforms and website, ensuring information is up‐to‐date and accurate.
* Promptly respond to contacts and enquiries on Amana Living's social media platforms.
* Monitor KPIs, report on effectiveness and recommend changes.
* Utilise mac tools and online platforms for video production.
In‐House Production
* Create video assets, posts, etc.
* Take photographs at events when necessary.
* Assist with artwork – e.g. signage, sales materials, promotional items.
* Ensure consistency of brand and visual identity application across Amana Living communications and assets.
* Support internal teams to deliver materials that are 'on brand'.
Events
* Assist with events and exhibitions, including sourcing promotional items, brochures, banners etc.
* Attend and develop associated content – for posts, communications, etc.
* Track results and provide assessment of the activity, including return on investment, and make future recommendations.
* Own and drive action plans and calendars such as a social, content, directories and events calendar.
Communications
* Support Amana Living's operational business units to provide timely and effective communication to residents, staff, clients and families, including dissemination.
* Assist in the creation and distribution of Amana Living magazine, Annual Report.
* Ensure website content is up to date and accurate.
* Assist with Amana Living events (e.g., Awards, site launches or other events).
* Support delivery of employer brand communications programme, ensuring compliance with the Amana Life employer brand guidelines.
Financial
* Adhere to all financial management policies and operate an efficient, compliant payments process including raising POs, processing invoices, reconciling spend.
* When responsible for a marketing activity, monitor the budget assigned.
About You
The ideal candidate will have a background or experience in Marketing and Communications and will be skilled in executing Social Media Strategies, including those for Meta, Google Ads and LinkedIn. The candidate will exhibit strong communication skills, professional presentation abilities, and a proactive attitude, while also showing the capacity to understand and respond to financial performance data.
Essential Criteria
* Evidence of current flu vaccinations per Amana Living policies.
* Ability to obtain a National Police Clearance (within 6‐months validity).
* Successful completion of pre‐employment form and reference checks.
* Western Australian C Class Driver's License.
Why Choose Amana Living
Amana Living is one of the largest aged care providers in Western Australia and has been responding to the needs of older people and those who care for them since 1962. We offer a broad range of services, including residential care homes, transition care programs, retirement living villages, home care, day care, respite and dementia‐specific services. Together, we enable older people to maintain their individuality, providing what is needed to support a fulfilling life.
Our Benefits
* Competitive rates.
* Salary packaging benefits up to $18,550.
* School holidays childcare assistance.
* Health and wellbeing programs and more!
* Ongoing training and development to keep your skills growing.
* Access to our Employee Assistance Programme.
At Amana Living, we value diversity and welcome applicants from all backgrounds, including those who identify as living with disability, are Aboriginal or Torres Strait Islander, or members of the LGBTIQA+ community. Join us in making a difference!
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